Lucid_ Product Identity and Visual Branding Language

Techniques we use

Brand, competitor and user analysis
Moodboards of visual and formal attributes
Design of patterns, geometries and visual relationships
Exploration of materials, textures and finishes (CMF)
Application in real cases: iconic, volume or entry-level products
Implementation and training guides for design and engineering teams

What do we get?

Greater visual coherence between product ranges and categories
Clear and recognizable positioning in the marketplace
Efficiency in development by reusing patterns and design decisions
Sustainable differentiation without increasing complexity
Increased perceived value across the product range

Why work with Lucid_?

Because we know how to transform your brand identity into a tangible language that is made, perceived and remembered. We integrate strategic vision, aesthetic sensibility and technical realism to create living systems that scale with your portfolio. We design with impact and intention.

Experience

Retail

Industrial & Professional Equipment

Adi-Fad

We designed a trophy with its own light

Professional coffee machine for Crem: precise technical design with optimized sensory experience.

Crem

Urban equipment for YUP: industrial design of scooter custody.

YUP

Upgrading the urban landscape through micromobility equipment.

Person using Zuvo's advanced locking system with advanced technology integration.

Zuvo

Insights to revolutionise the locking systems market in China

Bicycle device with 5G visualization for i2CAT: immersive industrial design and digital innovation.

i2CAT

A memorable 5G technology concept for MWC 2019

Smart lock for Wallner: contemporary design with advanced security and sustainable approach.

Wallner

A smart lock with its own visual identity and technology

Folding stool for Vigar: award-winning product design with innovative visual identity and aesthetics.

Vigar

Becoming an Amazon Best Seller through unique Visual Brand Language design

Awards

Viessmann water softener: domestic integration with unobtrusive strategic design and advanced technical functionality.

Viessmann

A family of water softeners that unobtrusively shines in any space

Tropicfeel Shell

A unique, distinctive and versatile backpack that won the Red Dot Best of The Best award.

Awards

Person using the Tragl translation device: an AI solution for global communication with accessible and functional design.

Tragl

Simultaneous translation with barrier-breaking AI

Person with Nest backpack for Tropicfeel: product development with modular functionality for everyday use.

Tropicfeel Nest

The day-to-day backpack for adventurers

Awards

Smartwatches for Telefónica: inclusive design with IoT technology and experience focused on older adults.

Telefónica

Telefónica's watch for dependent elderly people

People cooking with cooking robot for Taurus: innovative product design with IoT technology.

Taurus Mycook Next

The food processor that competes with the big players on the market

Beach sharing app for Sloowy: UX/UI experience with innovative digital design.

Sloowy

Designing the global experience of Spain’s first beach sharing app

Dryer for Taurus: industrial design with competitive differentiation in retail and premium experience.

Taurus Lyss 2300 Ionic

A best-seller for one of the world's most competitive markets

Keyboard for Silver HT: industrial design with enhanced tactile experience and strategic repositioning.

Silver HT

A new family of keyboards to boost company sales

Shopping Basket and trolley for Shopping Basket: industrial design with innovative functionality and integrated branding.

Shopping Basket

We revolutionise the shopping experience with branding and product design.

Modular IoT controllers for Pickdata: product design with strategic innovation and technical adaptability.

Circutor

A versatile and modular IoT solution that has won a number of industry awards.

Awards

Home Router for Orange: industrial design with advanced technological functionality and harmonious aesthetics for the home.

Orange

The router you would never hide

Person placing luminaire for Lamp: sustainable product design with circular economy strategy.

Lamp

Designing a technological upgrade service for lighting

Awards

Flat bottle located in the forest for It's Logic: sustainable industrial design with IoT technology and enhanced usability.

It's Logic

Excellent usability in the first flat bottle on the market

Industrial solar panel control product for PVH: triple impact design strategy and innovation.

PVH

DBOX5, from an industrial box to a triple-impact design

Awards

Packaging for Haier: strategy focused on health and wellness with cultural insights.

Haier

Revealing new lifestyles of households in China

Urban products for Espora: industrial design with a strategy of sustainability and biodiversity in cities.

Espora

A design to disseminate green spaces in cities

Industrial design of cutlery for Comas: advanced ergonomics with distinctive aesthetics and professional recognition.

Comas

Strategic design that transforms business and consolidates leaderships

Awards

Heating system for Comtec: phygital design with remote control and sustainable technology.

Comtec

A 100% remotely configurable, intelligent heating system

Awards

Urban vertical garden for Sens City: ecological design with sustainable innovation and international recognition.

Sens City

A generation of unique, eco-friendly and internationally recognised products.

Circontrol

An electric vehicle charger with a design language unique in the industry

Headphone with Circular device: industrial design with sensory interaction and revolutionary audio experience.

Circular

Revolutionising user experience in the Smart Audio Wearables industry

Bellota

Position Bellota as a leader in innovation, functionality and design.

Awards

Young man cooking with BRA elements: focus on new generations and innovation in digital cooking experience.

BRA Strategy

Cooking for the new generations

Switch for Fontini: premium industrial design with accessible innovation and elegant experience.

Fontini

A product with premium aesthetics available to everyone

Awards

Cooking frying pan for BRA: industrial design with functional innovation and modern consumption strategy.

BRA

Designing the BRA Efficient Enjoy collection and a new family of products

Awards

Backpack for Barner Valley: award-winning industrial product design with functionality adapted to digital nomads.

Barner Valley

The digital nomads' backpack that won a Red Dot award

Awards

Product Identity Language

We design visual and formal systems that transform your brand into a product.

Services we offer

Definition of design language (Product Identity Language - PIL)

Formal principles, proportions and brand geometries

CMF systems (colors, materials, finishes)

Design of key components, functional zones and transitions

Pilot application on representative products

System documentation for internal teams and suppliers

Visual scalability strategy to new categories

We design product systems that speak the language of your brand.

Techniques we use

What do we get?

Why work with Lucid_?

Shall we talk?

Unique, sustainable design experiences for people, not users.