Strategic Innovation Agency

What is Strategic Innovation and why do you need it?

Strategic Innovation is the area of Lucid_ dedicated to strategic innovation and the design of solutions based on data, analysis and business vision. It is a combination of disciplines that allow us to better understand the context, identify opportunities for innovation and define how a company, a product, a service or a value proposition should evolve.

This approach is key for companies seeking to transform their current model, launch new initiatives, design products or services from scratch, or improve the experience they offer to their customers. Through strategic design tools, research, ideation and planning, we help our clients make better, more viable and sustainable decisions.

Strategic innovation services

At Lucid_ we work with a methodology that connects strategic thinking with action. These are the main subservices that make up our innovation consulting offer:

Strategic and User Research

We understand the market, analyze user behavior and detect real opportunities for innovation.

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Ideation and Opportunity Detection Workshops

Strategic workshops to activate teams, generate solutions and prioritize ideas with potential.

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Circularity and Sustainability Assessment

We identify environmental and social impacts and define strategies to make them part of the business model.

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Design Strategy

We define principles, systems and roadmaps that ensure visual, functional and narrative consistency at all levels.

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Service and Experience Design

We design efficient services and memorable experiences aligned with business objectives.

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Business Design

We define or redesign viable and sustainable business models adapted to new consumption dynamics.

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Why activate a strategic innovation project?

Business model transformation
Diversification of product or service offerings
Creation of innovation units or new verticals
Development of new strategic lines
Launch of digital products or complex services
Customer Experience Review
Redesign of products and services

Why work on strategic innovation with Lucid_?

Because we combine analytical capabilities, business acumen, user-centered design and agile execution. We have a multidisciplinary team with experience in sectors such as health, consumer, mobility, tourism, technology and sustainability, and we offer specialized services ranging from strategic and user research, through circularity and sustainability assessment, to ideation and opportunity detection workshops.

Our processes are designed to reduce uncertainty, align stakeholders and generate actionable deliverables, always focused on real impact.

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