Conceptual product design agency

We formalize ideas that make a difference before they reach the market.

Conceptual design is where it all begins: the phase where a vision is transformed into a tangible proposal. At Lucid_ we explore multiple formal and functional directions to find the concept that best connects with the user, reinforces your brand and is business viable. We design products that are not only new, but necessary.

From briefing to proposal: we shape ideas with intent.

A clear product concept, visualized and aligned with brand, user and business. Material ready for testing, decision making or entry into technical development.

Techniques we use

  • Formal and functional Moodboards
  • Physical and digital sketching techniques
  • Exploration of visual language and design principles
  • User experience storyboards
  • Rapid prototyping (mockups, 3D printing, volumes)
  • Visual presentations for decision making
  • Perception evaluation with users or product committee

What do we get?

  • Align business, brand and design before development
  • Detect which direction has the most potential for perceived value
  • Reduce subsequent iterations in engineering or production
  • Reduce subsequent iterations in engineering or production
  • Visualize proposals to present to investors or validate with users
  • Accelerate strategic decisions with visual and functional basis

Why work with Lucid_?

Because we connect creativity with criteria. We create viable, differentiating concepts aligned with your strategy. We don't improvise, we design with purpose. Our team combines formal exploration, user-centered design and industrial experience to help you decide with clarity which path to take.

Shall we talk?

Our purpose is to design with meaning, creativity and for people... Do you have a challenge? Tell us about it and let's start exploring it together.
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Unique, sustainable design experiences for people, not users.