i2CAT

A memorable 5G technology concept for MWC 2019
CHALLENGE

CHALLENGE
Devising and testing the user experience of a new browser
The aim of the project was to present a proof of concept based on 5G technology at the Mobile World Congress in Barcelona in 2019.
PROCESS
From the selection of functionalities to the demonstration of the 3D prototype
We design and prioritize the possible functionalities based on user needs, characterize the components and technical requirements and, finally, define the user journey.
RESULT
A simple and secure device that guides urban bicycle users using 5G
We designed a simple device adapted to the needs of urban users of shared and private bicycles, improving their safety and complying with the MVP.
Industrial Design
Strategy
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METHODOLOGY

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ACHIEVEMENTS
  • 5G device Integration of the most advanced technology.
  • Product Journey Ensure a complete user experience.
  • MVP Design Development of a Viable, Feasible and Desirable product.
  • Mobile World Congress Presented at MWC Barcelona 2019.
  • Navigation safety Improved experience for urban cyclists.
For the product demonstration at the 2019 Mobile World Congress in front of leading mobility companies and international media, we created a 3D prototype and infographic presentation showing the interaction and operation of the 5G-based technology.

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