i2CAT

A memorable 5G technology concept for MWC 2019

CHALLENGE

Devising and testing the user experience of a new browser

The aim of the project was to present a proof of concept based on 5G technology at the Mobile World Congress in Barcelona in 2019.

PROCESS

From the selection of functionalities to the demonstration of the 3D prototype

We design and prioritize the possible functionalities based on user needs, characterize the components and technical requirements and, finally, define the user journey.

RESULT

A simple and secure device that guides urban bicycle users using 5G

We designed a simple device adapted to the needs of urban users of shared and private bicycles, improving their safety and complying with the MVP.

Industrial Design

Strategy

Industrial Design

Strategy

Experience

Retail

Industrial & Professional Equipment

square meters

FLOORS

EXPERIENCES

PURPOSE

METHODOLOGY

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CAPABILITIES

Product design
Digital UX/UI
User research
Research for the digital product
Customer Experience (CX)
Validation and testing

ACHIEVEMENTS

5G device Integration of the most advanced technology.
Product Journey Ensure a complete user experience.
MVP Design Development of a Viable, Feasible and Desirable product.
Mobile World Congress Presented at MWC Barcelona 2019.
Navigation safety Improved experience for urban cyclists.

For the product demonstration at the 2019 Mobile World Congress in front of leading mobility companies and international media, we created a 3D prototype and infographic presentation showing the interaction and operation of the 5G-based technology.

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We would love to hear about your project

At Lucid_, we take on assignments that align with our innovative, creative and human-centered philosophy. We love challenges that demand imagination, technical expertise and meaningful collaborations to help shape a better future.

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