Strategic User Research Agency : Key Insights : Lucid

We combine strategy and in-depth user research to innovate with purpose.

In a market where everything changes fast, it's not enough to have a good idea: you have to know if it responds to a real need. That's why at Lucid_ we combine two complementary approaches - strategic research and user research -to make more informed design decisions, reduce uncertainty and detect high-impact opportunities.
This service is key when a company wants to explore a new market, redefine a value proposition, launch a new product or service, or simply better understand how its customers behave and what they value. Our goal is not to collect data for the sake of collecting it, but to translate it into strategic direction and action.

Strategic Research

Strategic research consultancy for designing innovative products and services

Strategic research allows us to understand the market context, identify emerging dynamics, analyze competitors and detect structural tensions that can become opportunities. We provide a holistic view: we explore beyond the user to understand the cultural, technological, social or regulatory forces that affect the system.

User Research

User research puts the focus on those who will actually use, experience or consume a solution. From their conscious and unconscious needs to their emotions, habits or expectations. Our approach combines qualitative and quantitative methodologies to generate deep and actionable knowledge.

Techniques we use:

In-depth interviews and contextual ethnography
Concept testing and prototypes (digital or physical)
Co-creation sessions with users or internal teams
Online surveys and quantitative analysis
Segmentation and generation of customer profiles/archetypes

What do we get?

Identify key insights to design relevant products and services
Understand what different user profiles truly value
Validate hypotheses before investing in development
Reduce friction in the experience
Guiding customer-centric decision making

Why Lucid_?

Because we are not just a research agency. We are a strategic partner. We combine data, empathy and business acumen to give you clarity in times of uncertainty. Our methodology connects with purpose, sustainability and real innovation.