Consumer Products

Taurus Lyss 2300 Ionic

A best-seller for one of the world's most competitive markets
CHALLENGE

CHALLENGE
Enhancing competitiveness, efficiency and attractiveness in industrial design
We design appliances capable of becoming best-sellers in one of the most competitive markets in the world.
PROCESS
Market, technical innovations and unsatisfied needs as drivers of development
We analyse the market, its competitors and sales channels, and we look in depth at the state of the art of the product to see the latest innovations.
RESULT
An innovative and competitive hairdryer that keeps the brand as a reference in the market.
We developed a product that meets all the technical and formal requirements and challenges that arose during the project, launching a new dryer on the market that is competitive and innovative for users.
Industrial Design
Industrial Design
Experience
Retail
Industrial & Professional Equipment
Healthcare
Mobility
Consumer Products
Tech & IoT
Sustainability
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METHODOLOGY

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CAPABILITIES
  • Design for manufacture
  • Industrial design and engineering
  • Development and engineering
  • Conceptual design
ACHIEVEMENTS
  • 5 concepts ‍ Presented and evaluated.
  • Specialized sales ‍ Available in stores such as El Corte Inglés and MediaMarkt.
  • Expansive CMF ‍ Allows launching three ranges of the same product.
  • Competitive product ‍ Suitable to become a best-seller in the market.
  • Needs analysis ‍ To detect requirements that are not being met.
Based on an analysis of the industry, technology and consumer needs, we designed a product that is capable of becoming a best-seller in one of the most competitive markets in the world.
CONTINUE EXPLORING
Switch for Fontini: premium industrial design with accessible innovation and elegant experience.
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Switch for Fontini: premium industrial design with accessible innovation and elegant experience.
VIEW PROJECT

Fontini

A product with premium aesthetics available to everyone

Awards
Young man cooking with BRA elements: focus on new generations and innovation in digital cooking experience.
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Young man cooking with BRA elements: focus on new generations and innovation in digital cooking experience.
VIEW PROJECT

BRA Strategy

Cooking for the new generations

Heating system for Comtec: phygital design with remote control and sustainable technology.
VIEW PROJECT
Heating system for Comtec: phygital design with remote control and sustainable technology.
VIEW PROJECT

Comtec

A 100% remotely configurable, intelligent heating system

Awards

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We would love to hear about your project

At Lucid_, we take on assignments that align with our innovative, creative and human-centered philosophy. We love challenges that demand imagination, technical expertise and meaningful collaborations to help shape a better future.

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