Taurus Lyss 2300 Ionic

A best-seller for one of the world's most competitive markets
CHALLENGE

CHALLENGE
Enhancing competitiveness, efficiency and attractiveness in industrial design
We design appliances capable of becoming best-sellers in one of the most competitive markets in the world.
PROCESS
Market, technical innovations and unsatisfied needs as drivers of development
We analyse the market, its competitors and sales channels, and we look in depth at the state of the art of the product to see the latest innovations.
RESULT
An innovative and competitive hairdryer that keeps the brand as a reference in the market.
We developed a product that meets all the technical and formal requirements and challenges that arose during the project, launching a new dryer on the market that is competitive and innovative for users.
Industrial Design
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METHODOLOGY

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ACHIEVEMENTS
  • 5 concepts ‍ Presented and evaluated.
  • Specialized sales ‍ Available in stores such as El Corte Inglés and MediaMarkt.
  • Expansive CMF ‍ Allows launching three ranges of the same product.
  • Competitive product ‍ Suitable to become a best-seller in the market.
  • Needs analysis ‍ To detect requirements that are not being met.
Based on an analysis of the industry, technology and consumer needs, we designed a product that is capable of becoming a best-seller in one of the most competitive markets in the world.

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Shall we talk?

Our purpose is to design with meaning, creativity and for people... Do you have a challenge? Tell us about it and let's start exploring it together.
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