Haier

Revealing new lifestyles of households in China

CHALLENGE

Detect opportunities for innovation by immersing yourself in a changing culture.

Acquire a deep understanding of the domestic culture in a specific country to develop a map of opportunities based on the habits, expectations and challenges of users

PROCESS

Ethnography, insight analysis and disruptive design proposals

For the development of this project, we used the User Centered Design approach in 3 main phases: understanding and immersion, opportunity detection and conceptual design.

RESULT

Proposed 20 innovation opportunity areas and 3 disruptive concepts

We generated the valuable opportunity for the brand to explore 20 areas of innovation, three of which were further developed into conceptual product proposals.

Strategy

Industrial Design

Strategy

Industrial Design

Experience

Retail

Industrial & Professional Equipment

square meters

FLOORS

EXPERIENCES

PURPOSE

METHODOLOGY

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CAPABILITIES

User research
Stimulating creativity
Product design
Market research

ACHIEVEMENTS

20 users Interviews and observations in context.
3 cities in China chosen as field of study.
+50 hours of recorded video and audio.
20 areas of opportunity identified during the research.
3 disruptive concepts Based on the studio's storytelling.

CONTINUE EXPLORING

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Revolutionising user experience in the Smart Audio Wearables industry

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Designing a technological upgrade service for lighting

Awards

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BSH

A new technology for a new food paradigm

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At Lucid_, we take on assignments that align with our innovative, creative and human-centered philosophy. We love challenges that demand imagination, technical expertise and meaningful collaborations to help shape a better future.

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