Product design and development for Tropicfeel

CHALLENGE

Bringing industrial design and fashion design together to devise the smartest way to travel

The Shell project was a huge challenge: to achieve what all backpack brands strive for but rarely achieve. On the one hand, to save space, and to do so in moments as different as a trip or a day out of the office. On the other, to improve the user experience compared to existing products on the market.

PROCESS

Designing the interior of the backpack to enhance the user experience during travel

The day-to-day running of the project was based on continuous collaboration. Our team of industrial designers, fashion designers and engineers worked in constant contact with Tropicfeel and its users. This approach was essential to ensure that the design proposal met all market and user requirements.

RESULT

A campaign launched on Kickstarter that raised €2M for the Shell backpack.

With a disruptive design, Shell allows users to carry everything they need for a day away from home while packing enough clothes for a two-week trip and saving up to 20% space. With all these features, the product launch on Kickstarter reached a fundraising figure of 2 million euros.

Industrial Design

ACHIEVEMENTS

2 million € raised on Kickstarter.
+5,000 users involved during the design process.
Space saving of 20% ‍ Ideal for long distance travel.
3 size options ‍ Adaptable to three capacities: 22L, 30L and 40L.
Forbes Project published in Forbes magazine.

We would love to hear about your project

At Lucid_, we take on assignments that align with our innovative, creative and human-centered philosophy. We love challenges that demand imagination, technical expertise and meaningful collaborations to help shape a better future.

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Tropicfeel Shell

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