At Lúcid_, strategic innovation, industrial design and experience-focused creativity are at the core of everything we do.

We provide the ideas, the methods and the mindset to go further.

We rely on research and feedback analysis to carry out our projects. And we don't stop there, we also work on the innovation of business models and the design of strategies to launch products to the market. From zero to one hundred. Each solution follows its own process and tells its own story. And, of course, we do it all in a sustainable way.

We are technicians in essence.

But we also enjoy exploring and designing creatively. We think strategically and feel creatively. We are driven by curiosity and we don't know how to stand still. We are non-conformists by nature, convinced that innovation must put people at the center and always look to the future to build a better world. We take it seriously, but we still enjoy it.

Our industrial design projects have shaped us and speak for us.

Each project, each client, has given us something new and has made us grow: we are more empathetic, more courageous, more aware. Today we design unique and sustainable experiences for people, not just for users. We create products that connect with the planet and with the future. Products that brands trust to convey what they really are.