Consumer Products

BRA

Designing the BRA Efficient Enjoy collection and a new family of products
CHALLENGE

CHALLENGE
Two projects, two different challenges
BRA proposed two very different projects. For the Enjoy collection, they asked us to design a line of thermos that fits seamlessly with their brand language. On the other hand, however, the Nordik line was created to break with that aesthetic and adopt Scandinavian design lines.
PROCESS
Design of the Enjoy family and creation of the Nordik line
In the case of the Enjoy collection products, we took the brand’s signature coloured silicone to unify the new flasks with the existing products. With the Nordik line, we exchanged that for wood and clean surfaces to evoke a new brand language.
RESULT
Two products for different portfolio strategies
The Enjoy collection added 7 new thermos flasks (4 for liquids and 3 for solids) with their own accessories. The Nordik handle design, on the other hand, led to the creation of a new collection of products that helped diversify the company’s catalogue.
Industrial Design
Industrial Design
Experience
Retail
Industrial & Professional Equipment
Healthcare
Mobility
Consumer Products
Tech & IoT
Sustainability
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METHODOLOGY

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CAPABILITIES
  • Conceptual design
  • Industrial design and engineering
  • Design for manufacture
  • Market research
  • User research
ACHIEVEMENTS
  • 2 projects, one brand Two different projects for a leading sales brand.
  • New design language With Nordik, we developed a new design language to reach new audiences.
  • Design that becomes a brand The Enjoy collection materialized into a new product line that created a brand within the company's portfolio.
The BRA Efficient Enjoy collection consists of 4 thermos flasks for liquids and 3 for solids.
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