BRA

Designing the BRA Efficient Enjoy collection and a new family of products

CHALLENGE

Two projects, two different challenges

BRA proposed two very different projects. For the Enjoy collection, they asked us to design a line of thermos that fits seamlessly with their brand language. On the other hand, however, the Nordik line was created to break with that aesthetic and adopt Scandinavian design lines.

PROCESS

Design of the Enjoy family and creation of the Nordik line

In the case of the Enjoy collection products, we took the brand’s signature coloured silicone to unify the new flasks with the existing products. With the Nordik line, we exchanged that for wood and clean surfaces to evoke a new brand language.

RESULT

Two products for different portfolio strategies

The Enjoy collection added 7 new thermos flasks (4 for liquids and 3 for solids) with their own accessories. The Nordik handle design, on the other hand, led to the creation of a new collection of products that helped diversify the company’s catalogue.

Industrial Design

Experience

Retail

Industrial & Professional Equipment

square meters

FLOORS

EXPERIENCES

PURPOSE

METHODOLOGY

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CAPABILITIES

Conceptual design
Industrial design and engineering
Design for manufacture
Market research
User research

ACHIEVEMENTS

2 projects, one brand Two different projects for a leading sales brand.
New design language With Nordik, we developed a new design language to reach new audiences.
Design that becomes a brand The Enjoy collection materialized into a new product line that created a brand within the company's portfolio.

The BRA Efficient Enjoy collection consists of 4 thermos flasks for liquids and 3 for solids.

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