Industrial design and product development for Silver HT

CHALLENGE

Bringing design, user, business and technology together to ensure rapid market uptake

Designing new keyboards presented several challenges: understanding user needs, identifying functionality missing from current keyboards, analyzing distributor demands, and understanding technology and manufacturing constraints.

PROCESS

User research and industrial design united to ensure market launch

Our user research and industrial design teams work together on this project. The design process is developed in constant contact with the factory. After creating 4 prototypes, the product is ready to be industrialised and launched on the market.

RESULT

A successful product on the market and the forerunner of a new generation of devices

The new family of Silver HT keyboards designed at Lúcid meets a business demand. The sector is booming and the company required an agile and successful solution that would allow them to be on the shelves of large chains, as well as in online channels.

Industrial Design

ACHIEVEMENTS

Best Seller Leading product of the company's IT division.
+15,000 Units sold of the product.
2 models ‍ Launching of a simple model and one with trackpad.
3 color range Product available in three color combinations.
Extended distribution ‍ Obtaining new distributors for the company.

We would love to hear about your project

At Lucid_, we take on assignments that align with our innovative, creative and human-centered philosophy. We love challenges that demand imagination, technical expertise and meaningful collaborations to help shape a better future.

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Silver HT

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