Zuvo

Insights to revolutionise the locking systems market in China

CHALLENGE

Identify the current and future needs of the new Chinese society.

ZUVO, China's leading manufacturer of window and door systems, was looking to revolutionize the aluminum window and door market. To achieve this, Lúcid was tasked with identifying the current and future needs of the new Chinese society.

PROCESS

Ethnographic research throughout the country

We conducted ethnographic research throughout the country, visiting households in the 4 major Chinese cities. More than 50 interviews were conducted to identify user needs and market opportunities.

RESULT

5 archetypes that shape a strategic design project

We identified five user archetypes, which generated dozens of ideas, which were ranked according to their priorities. During conceptualization, we developed a new modular system, following our strategic design methodology.

Strategy

Industrial Design

Strategy

Industrial Design

Experience

Retail

Industrial & Professional Equipment

METHODOLOGY

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CAPABILITIES

Stimulating creativity
Customer Experience (CX)
Data analytics
User research
Market research
Validation and testing

ACHIEVEMENTS

More than 50 interviews ‍ Qualitative user research interviews.
4 cities ‍ Research conducted in the main cities of the country.
5 archetypes ‍ That determine and mark the conceptual design phase.

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Awards

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