Strategic design that transforms business and consolidates leaderships
CHALLENGE
CHALLENGE
Long-term strategy with design as the company's transforming axis
Our challenge was to accompany Comas, a leading cutlery manufacturer in Spain, in the process of expanding its brand through a strategic design project that included research, strategy, branding and product design.
PROCESS
A 360º design project that consolidated Comas' leadership in the hospitality sector.
From market research to the design of new products, we carry out a 360º design project: We research the market, detect opportunities, define and deploy a new brand architecture and create our own cutlery designs.
RESULT
Prestigious awards for a brand transformed through branding and industrial design
Our main results have been the creation of new brands and their market fit, the support of portfolio strategies and the creation of a wide range of award-winning in-house designs.
Expanding a company requires designing a brand architecture that covers all market niches without cannibalising new brands.
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CAPABILITIES
Conceptual design
Industrial design and engineering
Product strategy
Market research
Marketing and corporate websites
Digital product
ACHIEVEMENTS
6 years of continuous collaboration.
+9,000 hours Dedicated to the client.
International awards The cutlery with the most product design awards.
+25 designs Continuous innovation in product design.
360º Collaboration Union of Branding, Product and Digitall.
Creation and design of a new brand architecture covering all market niches, cutlery designs accumulating recognized design awards, omnichannel design strategy.
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Shall we talk?
Our purpose is to design with meaning, creativity and for people... Do you have a challenge? Tell us about it and let's start exploring it together.
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