The brief was to create the trophy for the ADI-FAD 2024 awards. Our ambition became to design an object with real functionality, that was not limited to being an aesthetic symbol, but could be activated, used and remembered. An object capable of generating a different experience at the awards ceremony.
PROCESS
A light that represents lucidity
We designed a trophy inspired by a mini lamp that represents the moment of clarity that every designer pursues when coming up with a great idea. Lucid developed the concept, HUB Electronics integrated the electronics and LAMP was in charge of the manufacturing.
RESULT
An auditorium full of lights symbolizing talent in industrial design
During the awards ceremony, the winners lit their trophies at the same time, filling the auditorium with points of light. A magical and collective moment that highlighted the value of the country's industrial design talent.
Integration of electrical systems in physical products
Collaborative development with technical and creative partners
Design of activatable products
Experience design
ACHIEVEMENTS
With the collaboration of LAMP, HUB Electronics and PS21 BARNA, we gave life and meaning to the trophy for the Adi-Fad awards ceremony. We created a living, useful and emotional symbol.
LET'S WORK TO _LET'S WORK TO _LET'S WORK TO _LET'S WORK TO _LET'S WORK TO _
Shall we talk?
Our purpose is to design with meaning, creativity and for people... Do you have a challenge? Tell us about it and let's start exploring it together.
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