It's Logic

Excellent usability in the first flat bottle on the market

CHALLENGE

Creating a generation of attractive, functional and honest products for a more sustainable life

Develop the new brand, design the first product and launch a crowdfunding campaign to raise funds to cover the costs of manufacturing the product.

PROCESS

Design based on excellent usability, which distinguishes this iconic bottle.

We conduct an exhaustive study of usability, technology and existing market solutions to develop a generation of products that are unique, aesthetically recognizable, highly functional and aligned with a sustainable supply chain.

RESULT

Market launch of a company with a purpose and a flagship product

The end result of this entire process is a product unlike anything the market has seen before. The product was launched through the crowdfunding platform Indiegogo, where it exceeded its initial goal by more than 900%, successfully validating its market potential.

Industrial Design

Experience

Retail

Industrial & Professional Equipment

METHODOLOGY

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CAPABILITIES

Industrial design and engineering
Design for manufacture
Conceptual design
Sustainability and circularity
Usability and ergonomics

ACHIEVEMENTS

+900% raised Far exceeded expectations on Indiegogo.
Exclusive design A flat aluminum bottle unique in the market.
Plastic-free Take-away bottle with no plastic components.
Vegan cover Design of vegan leather covers for bottles.
Circular economy Incorporation of sustainable economy criteria.

We accelerated the start-up, enabling it to launch a successful product in less than a year.

CONTINUE EXPLORING

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We would love to hear about your project

At Lucid_, we take on assignments that align with our innovative, creative and human-centered philosophy. We love challenges that demand imagination, technical expertise and meaningful collaborations to help shape a better future.

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