BRA Strategy

Cooking for the new generations
CHALLENGE

CHALLENGE
Identifying young people's culinary needs
The kitchen utensils and accessories sector is a large market in Spain with an extensive offer in both breadth and depth. The challenge set by BRA, a leading brand in the design and manufacture of kitchen products in Spain, was to identify unmet needs in the kitchens of younger users.
PROCESS
Research for the detection of vectors of opportunity
To respond to the challenge, the team of researchers and designers at Lúcid spent weeks diving into the homes of target users and identified not only more than 10 vectors of opportunity, but also allowed us to characterise the new generations of cooks, their attitude towards cooking and food.
RESULT
More than 10 spaces that allow us to prioritise more than 30 solutions
We were able to identify more than 10 opportunity spaces and through our own creative methodology we conceptualised and prioritised more than 30 solutions that responded to the daily needs of users.
Industrial Design
Industrial Design
Experience
Retail
Industrial & Professional Equipment
Healthcare
Mobility
Consumer Products
Tech & IoT
Sustainability
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square meters
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FLOORS
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EXPERIENCES
0
PURPOSE
METHODOLOGY

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CAPABILITIES
  • Stimulating creativity
  • Customer Experience (CX)
  • User research
  • Validation and testing
  • Software development
  • Market research
ACHIEVEMENTS
  • Key target Young target: We entered a segment in which the brand had little information.
  • +10 opportunities The research identified several areas of opportunity.
  • +30 solutions We conceptualize more than 30 solutions.

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User research led to the presentation of new concepts.
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