STRATEGIC INNOVATION
+
INDUSTRIAL DESIGN
  • Home_
  • WE
  • Projects
  • Services
  • inspire
  • Talent
  • contact

Get in touch_.

  • Barcelona
    C/ d'Àlaba 111, 08018
    E sonia@lucid.pro
  • Madrid
    C/ de Antonio Maura 16, 28014
    E sonia@lucid.pro
  • Milan
    Via Varese, 12
    E marc@lucid.pro
Español
Spanish

We are prepared to plan innovation in many different forms and formats. Innovation is part of the culture and DNA of our company, so everyone, at any time, can be the spark of innovation, as an internal project or for our customers. For this reason, Lúcid's management is committed to comply with the requirements of the UNE16602:2014 standard of the company's R&D&I Management System.

Therefore, we are firmly committed to implementing a culture of innovation at all levels, promoting an innovative ecosystem based on the empowerment of internal talent, the attraction of external talent, collaboration and the successful integration of new technologies, with the clear objective of designing new products and services that create sustainable value for our organization and its stakeholders.

We understand innovation as a collaborative, multidisciplinary process, transversal to the entire organization, independent, ethically responsible and open, oriented to the creation of value from knowledge. We must foster collaborations and alliances with the academic, intellectual and technological world.

Commitment to innovation is a priority to ensure sustainability, efficiency and competitiveness and to lead our field of action. Innovation is always welcome and adopted as fuel for our engine and these are some of the rules that guide us:
‍
R&D must be the engine of the company's growth, developing strategic R&D projects systematically.
Analyze the environment through R&D&I tools to detect demands and identify market opportunities that allow the development of customized solutions that respond to customer and market needs.
Increase the talent and motivation of the company's personnel, in order to generate a multidisciplinary, cohesive, dynamic, flexible, highly qualified and successful team.
Control and reduce technological and economic risks by creating strategic alliances and collaborations and obtaining public support.
Maximize the performance of R&D&I projects and identify the most appropriate mechanisms to protect and exploit their results.

In addition, there are some patterns of opportunity that contribute to some extent to define our approach to innovation:
‍
Digitalization and Manu 4.0
Circularity and positive impact
Public subsidies as an escalator for innovation
Digital manufacturing
Innovation as a cultural driver within the organization, not only understood as technological R&D&I.

We are part of Jungle.

Lucid_ is part of Jungle, a creativity and technology consulting firm that combines design, technological innovation and communication to provide differential solutions to organizations through the application of creativity throughout their value chain.

Independently or in combination, companies in the ecosystem can address business challenges through futures design, industrial and circular design, digital product and service design, brand strategy, branding, advertising, public relations, digital production, influencer marketing, branded content or solutions that prioritize social media.

Receive our biweekly Jungle pill:

SEND
Subscribe to our Newsletter We do not send spam.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Don't miss a thingFollow us to stay up to date with news and updates.

Shall we talk?

We are open to innovation projects, people-centered industrial design assignments and creative collaborations.

Get in touch_.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Legal noticePrivacy policyCookies policyInnovation policyLocal commitment
Lucid 2025