The digital nomads' backpack that won a Red Dot award
CHALLENGE
CHALLENGE
Combining design and multiple functionalities without renouncing to an identity aesthetics
The backpack designed for Barner Brand had to fulfil the purpose of its two founders: to incorporate as many functionalities as a digital nomad needs in a day.
PROCESS
Teamwork with Barner for a personal, functional and differentiating design.
The key to this project was the joint work between Barner and Lúcid's design teams to reconcile functionality needs without sacrificing a personal design.
RESULT
Design awards recognising a unique backpack for a demanding target group
The result of this work is this "do-it-all backpack", which has won a Red Dot award and has been selected for the ADI-FAD Delta Awards.
