Barner Valley

The digital nomads' backpack that won a Red Dot award

CHALLENGE

Combining design and multiple functionalities without renouncing to an identity aesthetics

The backpack designed for Barner Brand had to fulfil the purpose of its two founders: to incorporate as many functionalities as a digital nomad needs in a day.

PROCESS

Teamwork with Barner for a personal, functional and differentiating design.

The key to this project was the joint work between Barner and Lúcid's design teams to reconcile functionality needs without sacrificing a personal design.

RESULT

Design awards recognising a unique backpack for a demanding target group

The result of this work is this "do-it-all backpack", which has won a Red Dot award and has been selected for the ADI-FAD Delta Awards.

Industrial Design

Experience

Retail

Industrial & Professional Equipment

METHODOLOGY

_01

_02

No items found.

CAPABILITIES

Product design
Design for manufacture
Conceptual design
Industrial design and engineering

ACHIEVEMENTS

Backpack awarded Red Dot Design Award 2022 and Delta Selection 2022.
Valley Cubes System Foodie, camera and travel cubes system to improve the life of digital users.
134,623 raised on Kickstarter.

This design is designed to respond to the multiple needs that a digital nomad may have on a daily basis.