Vigar

Becoming an Amazon Best Seller through unique Visual Brand Language design

CHALLENGE

To achieve a new positioning through the design of innovative products

In our 10-year-long design partnership with Vigar, we’ve created a family of unique products that helped the brand reach new milestones.

PROCESS

End to end design: we take care of strategy, research, design and manufacturing management.

Throughout this collaboration, Lúcid has designed more than 20 products for the brand, always maintaining consistency with the new Visual Brand Language (VBL) that we defined for the company.

RESULT

A new strategic positioning that focuses on sustainability

At Lúcid we have always strived for maximum sustainability in each and every one of our designs, using recycled plastics and working on robustness to extend the life of the products as much as possible.

Industrial Design

Experience

Retail

Industrial & Professional Equipment

square meters

FLOORS

EXPERIENCES

PURPOSE

METHODOLOGY

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CAPABILITIES

Conceptual design
Design for manufacture
Industrial design and engineering
Market research
Product Management
Visual Product Language (VBL)
Sustainability and circularity

ACHIEVEMENTS

Amazon Best Seller Record sales on the world's largest marketplace.
+20 designed concepts that have a unique VBL in their sector.
Sustainability Recycled plastics and robust design for maximum durability.
Design awards Two Red Dot awards and a German Design Award.
International presence Access to new markets thanks to the design of the folding stool.

We designed an iconic product that made the company take off and achieved a new strategic positioning without giving up the most important thing: sustainability.

CONTINUE EXPLORING

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BRA Strategy

Cooking for the new generations

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Comtec

A 100% remotely configurable, intelligent heating system

Awards

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Tragl

Simultaneous translation with barrier-breaking AI

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We would love to hear about your project

At Lucid_, we take on assignments that align with our innovative, creative and human-centered philosophy. We love challenges that demand imagination, technical expertise and meaningful collaborations to help shape a better future.

CONTACT US_.

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