Service and Experience Design Agency

We design useful and memorable interactions that connect people, brands and processes.

An integrated look at the functional and the emotional

At Lucid_, we approach service design and experience design as two sides of the same coin.
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On the one hand, we structure efficient, clear and seamless processes. On the other hand, we create emotional impact and sensory connection.
The result: complete and consistent experiences that build loyalty, differentiate your brand and create real value.

Service design

People-Centered Service Design Agency

At Lucid_ we approach service design and experience design as two sides of the same coin. On the one hand, we structure efficient, clear and fluid processes. On the other, we generate emotional impact and sensory connection. The result: complete and coherent experiences that build loyalty, differentiate and provide real value.

What does it include?

Diagnosis and redesign of the service

Omnichannel journeys design

Operational manualization of processes

Service prototypes and field validation

Training of internal teams in service culture

Typical examples

Digital services, customer service processes, booking platforms, onboarding or technical support.

Experience design

Agency for the design of memorable and multisensory experiences.

We work on the design of the experience from emotion. We create environments, rituals and interactions that stimulate the senses and reinforce brand identity. We specialize in 360 experiences and in the design of phygital spaces that combine the physical and the digital.

What do we address?

Sensorial design (smell, light, sound, materials)

Storytelling applied to space or interaction

Branded spaces and flagship stores

Experiential activations

Design of digital experiences consistent with the physical environment.

Why Lucid_?

Because we don't improvise. We combine strategy, research, service design and aesthetic sensibility to create experiences that work... and are remembered.