Position Bellota as a leader in innovation, functionality and design.
CHALLENGE
CHALLENGE
From ethnographic research to product strategy
In 2017, Bellota was acquired by Venanpri Tools, ushering in a new era with the goal of expanding its influence globally. Identifying design as central to this growth, Bellota and Lúcid embarked on a strategic partnership to position Bellota as a leader in innovation, design and functionality in the industry.
PROCESS
Design Thinking, UX Research and New Product Development to outline a competitive and scalable strategy
Incorporation and cultural integration of user-centred design methodologies to define more robust portfolio strategies and products with a more functional and attractive design.
RESULT
Visual Brand Language
Definition of a VBL applied to the product to reflect the brand's legacy and values and to give solidity and homogeneity to the catalog.
