Bellota

Position Bellota as a leader in innovation, functionality and design.
CHALLENGE

CHALLENGE
From ethnographic research to product strategy
In 2017, Bellota was acquired by Venanpri Tools, ushering in a new era with the goal of expanding its influence globally. Identifying design as central to this growth, Bellota and Lúcid embarked on a strategic partnership to position Bellota as a leader in innovation, design and functionality in the industry.
PROCESS
Design Thinking, UX Research and New Product Development to outline a competitive and scalable strategy
Incorporation and cultural integration of user-centred design methodologies to define more robust portfolio strategies and products with a more functional and attractive design.
RESULT
Visual Brand Language
Definition of a VBL applied to the product to reflect the brand's legacy and values and to give solidity and homogeneity to the catalog.
Industrial Design
Industrial Design
Experience
Retail
Industrial & Professional Equipment
Healthcare
Mobility
Consumer Products
Tech & IoT
Sustainability
0
square meters
0
FLOORS
0
EXPERIENCES
0
PURPOSE
METHODOLOGY

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CAPABILITIES
  • E-commerce
  • Product management
  • Corporate design
  • Data analysis
  • Carbon footprint analysis
  • Manufacturing management
  • UX/UI digital product design
  • Design for manufacture
ACHIEVEMENTS
  • 300 users Interviews and contextual observations.
  • 30 co-creation workshops Conducted in Europe, Central and South America.
  • +200 hours of recorded video and audio.
  • 10 new products Radical innovation resulting in more than 1000 references.
  • +40% expansion Increased contribution margin for the product family.
Ethnographic study with more than 50 interviews in 3 continents.
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