Research is designed around the entire life cycle of the product. The Lúcid team selects the profiles that will allow us to obtain the major insights and then link them to the product's value chain.

The co-creation starts from the 8 big promises arising from the immersion and research phase. Proposals emerged for actions that Lamp could carry out, some of them far beyond the circularity.

The prioritization and prioritization of information after an investigation is key. To this end, all the promises were evaluated in terms of their impact, viability and economic return to finally come up with a roadmap that allowed us to choose the ideal solution for the brand, stakeholders and business generation.

From strategy to spin-off. Lamp decided to carry out this project in the form of a spin-off, once the value proposition, business model, service blueprint and commercial strategy had been mapped out. A pilot spin-off became a reality that has led the company to have its first circularity metrics.