To conceptualize and shape the brand's first concept store, we undertook a qualitative research stage that allowed us to delve into the deepest and most intangible aspects of ISDIN lovers. Thus, we discovered their aspirations, taboos, unresolved needs, motivations, trends and consumption patterns. This information was key to identify the project's design levers and start proposing an experience 100% aligned with the company's objective.

Together with the entire ISDIN team, we immersed ourselves in a strategic workshop that allowed us to delve into the major insights identified during the research phase. Thanks to an in-house methodology that combines UX Research and the dynamization of creativity, the entire team involved in the project was able to contribute their creative touch by creating challenges around the future experience.

Thanks to our deep knowledge of the target audience and the challenges we tackled with the ISDIN team, we designed concepts that give meaning to the space and created experiences and events that allow the brand to truly connect with ISDIN Lovers.

Once it was clear what had to happen in this experience, the La Granja team came into play, and with their sensitivity and creativity they were in charge of giving physical form to a space that had high demands. Lúcid designed and developed all the digital content for this experience, along with all the interaction elements of the store.