Sustainability

Ecoembes

Designing the new recycling experience in Spain
CHALLENGE

CHALLENGE
Validate and test the company's technological solutions.
Ecoembes, the leading recycling company in Spain, partnered with Lúcid to carry out validation and user testing of various technologies and solutions developed by the engineering teams.
PROCESS
We assess and validate usability and design an optimal experience.
Evaluation of 4 technological solutions and validation of their usability from the point of view of end users while designing an optimal experience based on usability, accessibility and ergonomics criteria.
RESULT
Journey map that makes it easier to encourage recycling at home
Design of a journey map that allows the Ecoembes development team to create a user-friendly and intuitive interaction while achieving its goal of encouraging recycling in Spanish households.
Strategy
Strategy
Experience
Retail
Industrial & Professional Equipment
Healthcare
Mobility
Consumer Products
Tech & IoT
Sustainability
0
0
0
0
METHODOLOGY

_01
No items found.
No items found.
CAPABILITIES
  • Product strategy
  • Validation and testing
  • Market research
  • User research
  • Customer Experience (CX)
ACHIEVEMENTS
  • Validation and testing of 4 technologies.
  • Ethnographic research Users aged 18 to 60+ throughout Spain.
  • +30 end users In-depth interviews covering a wide range of users.
  • 5 focus groups Dynamization of creativity to generate insights.
  • Happy Path Creation of the user's Happy Path storyboard.
CONTINUE EXPLORING
Concept store interior for Casa ISDIN: retail experience with physical and digital integration.
VIEW PROJECT
Concept store interior for Casa ISDIN: retail experience with physical and digital integration.
VIEW PROJECT

Casa ISDIN

Designing the experience for the brand's first concept store

Awards
Woman with robotic prosthetic arm during DKV research on accessibility for people with disabilities.
VIEW PROJECT
Woman with robotic prosthetic arm during DKV research on accessibility for people with disabilities.
VIEW PROJECT

DKV

Discovering the health habits of people with disabilities

Bicycle device with 5G visualization for i2CAT: immersive industrial design and digital innovation.
VIEW PROJECT
Bicycle device with 5G visualization for i2CAT: immersive industrial design and digital innovation.
VIEW PROJECT

i2CAT

A memorable 5G technology concept for MWC 2019

LET'S WORK TO _LET'S WORK TO _LET'S WORK TO _LET'S WORK TO _LET'S WORK TO _

We would love to hear about your project

At Lucid_, we take on assignments that align with our innovative, creative and human-centered philosophy. We love challenges that demand imagination, technical expertise and meaningful collaborations to help shape a better future.

CONTACT US_.

BACK TO PROJECTS