BSH

A new technology for a new food paradigm
CHALLENGE

CHALLENGE
Understanding the consumer's need and perception of a new technology
Design of an agile validation methodology to analyse the results and identify behavioural patterns, profile segmentation, areas for improvement, define the happy & unhappy path of use and a 3-phase launch roadmap.
PROCESS
Identifying attitudinal profiles for assessing the suitability of a new product
We conducted the interviews during 2 weeks in 4 European cities, with 15 users in each city. During the following 2 weeks, we analysed the data and established attitudinal profiles showing different sensitivities to the product and the value proposition.
RESULT
A clear path to bring a new technology to market
Project deliverables include Do's and Don'ts of functionalities and flow of use of a new technology product with end-user; psychographic segmentation of the target audience; recommendations and use of the final solution; mobile application testing and a product launch roadmap.
Strategy
Strategy
Experience
Retail
Industrial & Professional Equipment
Healthcare
Mobility
Consumer Products
Tech & IoT
Sustainability
0
square meters
0
FLOORS
0
EXPERIENCES
0
PURPOSE
METHODOLOGY

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CAPABILITIES
  • Product strategy
  • User research
  • Validation and testing
  • Stimulating creativity
  • Customer Experience (CX)
ACHIEVEMENTS
  • 60 interviews with users identified as potential targets.
  • 4 European countries Interviews conducted in the United Kingdom, Germany, France and Spain.
  • +70 hours of recorded video and audio.
  • Simultaneous research Conducted by 4 researchers at the same time.
  • 4 weeks Project completed in record time.
The technique used makes it possible for BSH to create a scaled launch plan to attack the most predisposed and considered "innovative" users in the early stages, thus shortening the time to market and reducing the risks of the technological "chasm".
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