Bellota

We added value to ancestral tools and created a solid VBL

CHALLENGE

Building a global design strategy centered on people

Conducting an in-depth market analysis to identify key insights and main areas of opportunity for innovation and competitive improvement

PROCESS

Ideation and co-creation to generate new opportunities in professional workflows

We conducted interviews over two weeks in four European cities, engaging with 15 users per city. In the following two weeks, we analyzed the insights and developed attitudinal profiles that revealed varying sensitivities to the product and its value proposition.

RESULT

A memorable brand experience across multiple markets through a solid Visual Brand Language (VBL)

Through a deep understanding of the markets where Bellota operates and extensive knowledge of user needs, we have developed a new strategy for its portfolio.

Industrial Design

Experience

Retail

Industrial & Professional Equipment

METHODOLOGY

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CAPABILITIES

E-commerce
Product management
Business design
Data analytics
Carbon footprint analysis
Manufacturing management
Digital product design UX/UI
Design for manufacturing

ACHIEVEMENTS

300 users Interviews and contextual observations.
30 co-creation workshops Conducted in Europe, Central America, and South America.
+200 hours Of recorded video and audio.
10 new products Radical innovation resulting in over 1,000 references.
+40% expansion Increase in contribution margin for the product family.

Ethnographic study with over 50 interviews across 3 continents.

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Awards

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Circulr

We revolutionized the user experience in the Smart Audio Wearables sector

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At Lucid_, we take on commissions that align with our innovative, creative, and human-centered philosophy. We thrive on challenges that demand imagination, technical expertise, and meaningful collaborations to help shape a better future.

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