Bellota

We added value to ancestral tools and created a solid VBL
CHALLENGE

CHALLENGE
Building a global design strategy centered on people
Conducting an in-depth market analysis to identify key insights and main areas of opportunity for innovation and competitive improvement
PROCESS
Ideation and co-creation to generate new opportunities in professional workflows
We conducted interviews over two weeks in four European cities, engaging with 15 users per city. In the following two weeks, we analyzed the insights and developed attitudinal profiles that revealed varying sensitivities to the product and its value proposition.
RESULT
A memorable brand experience across multiple markets through a solid Visual Brand Language (VBL)
Through a deep understanding of the markets where Bellota operates and extensive knowledge of user needs, we have developed a new strategy for its portfolio.
Industrial Design
Industrial Design
Experience
Retail
Industrial & Professional Equipment
Healthcare
Mobility
Consumer Products
Tech & IoT
Sustainability
0
square meters
0
FLOORS
0
EXPERIENCES
0
PURPOSE
METHODOLOGY

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CAPABILITIES
  • E-commerce
  • Product management
  • Business design
  • Data analytics
  • Carbon footprint analysis
  • Manufacturing management
  • Digital product design UX/UI
  • Design for manufacturing
ACHIEVEMENTS
  • 300 users Interviews and contextual observations.
  • 30 co-creation workshops Conducted in Europe, Central America, and South America.
  • +200 hours Of recorded video and audio.
  • 10 new products Radical innovation resulting in over 1,000 references.
  • +40% expansion Increase in contribution margin for the product family.
Ethnographic study with over 50 interviews across 3 continents.
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