We added value to ancestral tools and created a solid VBL
CHALLENGE
CHALLENGE
Building a global design strategy centered on people
Conducting an in-depth market analysis to identify key insights and main areas of opportunity for innovation and competitive improvement
PROCESS
Ideation and co-creation to generate new opportunities in professional workflows
We conducted interviews over two weeks in four European cities, engaging with 15 users per city. In the following two weeks, we analyzed the insights and developed attitudinal profiles that revealed varying sensitivities to the product and its value proposition.
RESULT
A memorable brand experience across multiple markets through a solid Visual Brand Language (VBL)
Through a deep understanding of the markets where Bellota operates and extensive knowledge of user needs, we have developed a new strategy for its portfolio.