Zuvo

Insights to revolutionize the locking systems market in China

CHALLENGE

Identifying the current and future needs of the new Chinese society

ZUVO, China's leading manufacturer of enclosure systems, sought to revolutionize the aluminum window and door market. To achieve this, Lúcid was tasked with identifying the current and future needs of the evolving Chinese society.

PROCESS

Ethnographic research conducted nationwide

We conducted ethnographic research across China, visiting homes in the four largest cities. Over 50 interviews were carried out to identify user needs and market opportunities.

RESULT

Five archetypes that shape a strategic design project

We identified five user archetypes, generating dozens of ideas, which were prioritized based on their needs. During conceptualization, we developed a new modular system, following our strategic design methodology.

Strategy

Industrial Design

Strategy

Industrial Design

Experience

Retail

Industrial & Professional Equipment

METHODOLOGY

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CAPABILITIES

Digital product design UX/UI
User research
Digital product research
Customer experience (CX)
Validation and testing

ACHIEVEMENTS

50+ interviews‍ In-depth qualitative user research.
4 cities‍ Research conducted in key national cities.
5 archetypes‍ Defining and guiding the conceptual design phase.

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A new keyboard family to boost the company's sales

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We'd love to hear about your project

At Lucid_, we take on commissions that align with our innovative, creative, and human-centered philosophy. We thrive on challenges that demand imagination, technical expertise, and meaningful collaborations to help shape a better future.

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