Zuvo

Insights to revolutionize the locking systems market in China
CHALLENGE

CHALLENGE
Identifying the current and future needs of the new Chinese society
ZUVO, China's leading manufacturer of enclosure systems, sought to revolutionize the aluminum window and door market. To achieve this, Lúcid was tasked with identifying the current and future needs of the evolving Chinese society.
PROCESS
Ethnographic research conducted nationwide
We conducted ethnographic research across China, visiting homes in the four largest cities. Over 50 interviews were carried out to identify user needs and market opportunities.
RESULT
Five archetypes that shape a strategic design project
We identified five user archetypes, generating dozens of ideas, which were prioritized based on their needs. During conceptualization, we developed a new modular system, following our strategic design methodology.
Strategy
Industrial Design
Strategy
Industrial Design
Experience
Retail
Industrial & Professional Equipment
Healthcare
Mobility
Consumer Products
Tech & IoT
Sustainability
0
square meters
0
FLOORS
0
EXPERIENCES
0
PURPOSE
METHODOLOGY

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CAPABILITIES
  • Digital product design UX/UI
  • User research
  • Digital product research
  • Customer experience (CX)
  • Validation and testing
ACHIEVEMENTS
  • 50+ interviews‍ In-depth qualitative user research.
  • 4 cities‍ Research conducted in key national cities.
  • 5 archetypes‍ Defining and guiding the conceptual design phase.
CONTINUE EXPLORING
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At Lucid_, we take on commissions that align with our innovative, creative, and human-centered philosophy. We thrive on challenges that demand imagination, technical expertise, and meaningful collaborations to help shape a better future.

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