Taurus Lyss 2300 Ionic

A best-seller in one of the most competitive markets in the world
CHALLENGE

CHALLENGE
Enhancing competitiveness, efficiency, and appeal in industrial design
Designing home appliances capable of becoming best-sellers in one of the world's most competitive markets.
PROCESS
Market, technical innovations, and unmet needs as drivers of development
We analyzed technical barriers, economic costs, and conducted a benchmark of existing multilayer solutions. Our findings were translated into the branding and product design.
RESULT
An innovative and competitive hairdryer that keeps the brand at the forefront of the market
We developed a hairdryer that met all technical and design challenges, launching a new, innovative, and competitive product in the market.
Industrial Design
Industrial Design
Experience
Retail
Industrial & Professional Equipment
Healthcare
Mobility
Consumer Products
Tech & IoT
Sustainability
0
square meters
0
FLOORS
0
EXPERIENCES
0
PURPOSE
METHODOLOGY

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CAPABILITIES
  • Design for manufacturing
  • Industrial design and engineering
  • Development and engineering
  • Conceptual design
  • Digital product
  • Product visual brand language (VBL)
  • Validation and testing
ACHIEVEMENTS
  • 5 concepts‍ Presented and evaluated.
  • Specialized sales‍ Available in premium retailers like El Corte Inglés and MediaMarkt.
  • Expansive CMF‍ Enables launching three variations of a single product.
  • Competitive product‍ Designed to be a best-seller in the market.
  • Needs analysis‍ Identifying unmet requirements.
Based on an analysis of the industry, techniques, and consumer needs, we designed a product capable of becoming a best-seller in one of the most competitive markets in the world.
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Taurus Lyss 2300 Ionic

A best-seller in one of the most competitive markets in the world

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VIEW PROJECT

Vigar

We designed a unique Visual Brand Language and became an Amazon Best Seller

Awards
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VIEW PROJECT

BRA

We designed the Enjoy collection for BRA Efficient and a new family of products

Awards

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At Lucid_, we take on commissions that align with our innovative, creative, and human-centered philosophy. We thrive on challenges that demand imagination, technical expertise, and meaningful collaborations to help shape a better future.

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