i2CAT

A memorable 5G technology concept for MWC 2019
CHALLENGE

CHALLENGE
Designing and testing the user experience of a new browser
The objective of the project was to present a proof of concept based on 5G technology at the Mobile World Congress in Barcelona in 2019.
PROCESS
From selecting functionalities to demonstrating the 3D prototype
We designed and prioritized potential functionalities based on user needs, characterized the technical components and requirements, and finally, defined the user journey.
RESULT
A simple and safe device that guides urban cyclists using 5G technology
We successfully designed a simple and intuitive device tailored to the needs of urban cyclists, improving their safety while aligning with the MVP requirements for both shared and private bike users.
Industrial Design
Strategy
Industrial Design
Strategy
Experience
Retail
Industrial & Professional Equipment
Healthcare
Mobility
Consumer Products
Tech & IoT
Sustainability
0
square meters
0
FLOORS
0
EXPERIENCES
0
PURPOSE
METHODOLOGY

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CAPABILITIES
  • Product design
  • Digital UX/UI
  • User research
  • Digital product research
  • Customer experience (CX)
  • Validation and testing
ACHIEVEMENTS
  • 5G device Integration of cutting-edge technology.
  • Product journey Ensuring a seamless user experience.
  • MVP design Viable, feasible, and desirable product development.
  • Mobile World Congress Presented at MWC Barcelona 2019.
  • Navigation safety Enhancing urban cycling experience.
For the product demonstration at the 2019 Mobile World Congress, in front of leading mobility sector companies and international media, we created a 3D prototype and an infographic presentation showcasing the interaction and functionality of the 5G-based technology.
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