i2CAT

A memorable 5G technology concept for MWC 2019

CHALLENGE

Designing and testing the user experience of a new browser

The objective of the project was to present a proof of concept based on 5G technology at the Mobile World Congress in Barcelona in 2019.

PROCESS

From selecting functionalities to demonstrating the 3D prototype

We designed and prioritized potential functionalities based on user needs, characterized the technical components and requirements, and finally, defined the user journey.

RESULT

A simple and safe device that guides urban cyclists using 5G technology

We successfully designed a simple and intuitive device tailored to the needs of urban cyclists, improving their safety while aligning with the MVP requirements for both shared and private bike users.

Industrial Design

Strategy

Industrial Design

Strategy

Experience

Retail

Industrial & Professional Equipment

METHODOLOGY

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CAPABILITIES

Product design
Digital UX/UI
User research
Digital product research
Customer experience (CX)
Validation and testing

ACHIEVEMENTS

5G device Integration of cutting-edge technology.
Product journey Ensuring a seamless user experience.
MVP design Viable, feasible, and desirable product development.
Mobile World Congress Presented at MWC Barcelona 2019.
Navigation safety Enhancing urban cycling experience.

For the product demonstration at the 2019 Mobile World Congress, in front of leading mobility sector companies and international media, we created a 3D prototype and an infographic presentation showcasing the interaction and functionality of the 5G-based technology.