i2CAT

A memorable 5G technology concept for MWC 2019

CHALLENGE

Designing and testing the user experience of a new browser

The objective of the project was to present a proof of concept based on 5G technology at the Mobile World Congress in Barcelona in 2019.

PROCESS

From selecting functionalities to demonstrating the 3D prototype

We designed and prioritized potential functionalities based on user needs, characterized the technical components and requirements, and finally, defined the user journey.

RESULT

A simple and safe device that guides urban cyclists using 5G technology

We successfully designed a simple and intuitive device tailored to the needs of urban cyclists, improving their safety while aligning with the MVP requirements for both shared and private bike users.

Industrial Design

Strategy

Industrial Design

Strategy

Experience

Retail

Industrial & Professional Equipment

METHODOLOGY

_01

_02

No items found.

CAPABILITIES

Product design
Digital UX/UI
User research
Digital product research
Customer experience (CX)
Validation and testing

ACHIEVEMENTS

5G device Integration of cutting-edge technology.
Product journey Ensuring a seamless user experience.
MVP design Viable, feasible, and desirable product development.
Mobile World Congress Presented at MWC Barcelona 2019.
Navigation safety Enhancing urban cycling experience.

For the product demonstration at the 2019 Mobile World Congress, in front of leading mobility sector companies and international media, we created a 3D prototype and an infographic presentation showcasing the interaction and functionality of the 5G-based technology.

CONTINUE EXPLORING

Keyboard for Silver HT: industrial design with enhanced tactile experience and strategic repositioning.

VIEW PROJECT

Silver HT

A new keyboard family to boost the company's sales

VIEW PROJECT

Circontrol

An electric vehicle charger with a unique design language in the industry

Urban equipment for YUP: industrial scooter rack design.

VIEW PROJECT

YUP

Organizing the urban landscape through micromobility equipment

LET'S WORK TO _LET'S WORK TO _LET'S WORK TO _LET'S WORK TO _LET'S WORK TO _

We'd love to hear about your project

At Lucid_, we take on commissions that align with our innovative, creative, and human-centered philosophy. We thrive on challenges that demand imagination, technical expertise, and meaningful collaborations to help shape a better future.

CONTACT US_

BACK TO PROJECTS