BRA Strategy

Cooking for the new generations


Identifying young people's culinary needs

The kitchen utensils and accessories sector is a large market in Spain with an extensive offer in both breadth and depth. The challenge set by BRA, a leading brand in the design and manufacture of kitchen products in Spain, was to identify unmet needs in the kitchens of younger users.



Research for the detection of vectors of opportunity

To respond to the challenge, the team of researchers and designers at Lúcid spent weeks diving into the homes of target users and identified not only more than 10 vectors of opportunity, but also allowed us to characterise the new generations of cooks, their attitude towards cooking and food.



More than 10 spaces that allow us to prioritise more than 30 solutions

We were able to identify more than 10 opportunity spaces and through our own creative methodology we conceptualised and prioritised more than 30 solutions that responded to the daily needs of users.

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Stimulating creativity
Customer Experience (CX)
User research
Validation and testing
Software development
Market research
User research resulting in the presentation of new concepts

Key target group: young people

We take a closer look at an audience about which the brand has little information.

+10 opportunities

The research resulted in different areas of opportunity

+30 solutions

We conceptualised more than 30 solutions

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