The kitchenware and accessories sector is a vast market in Spain with a broad and deep product range. BRA, a leading brand in kitchen product design and manufacturing, challenged us to identify unmet needs among younger users in their kitchens.
PROCESS
Research for identifying opportunity vectors
For the design of the Enjoy collection for BRA Efficient, we maintained the signature colored silicone and designed all the products in line with this aesthetic. For Nordik, we created an entirely new design line, opting for a wood-like handle with a clean surface, establishing a fresh aesthetic identity.
RESULT
Over 10 spaces enabling the prioritization of more than 30 solutions
We identified more than 10 opportunity spaces and, using our proprietary creative methodology, conceptualized and prioritized over 30 solutions that address users' daily needs.
