BRA Strategy

The kitchen for the new generations
CHALLENGE

CHALLENGE
Identifying culinary needs of younger generations
The kitchenware and accessories sector is a vast market in Spain with a broad and deep product range. BRA, a leading brand in kitchen product design and manufacturing, challenged us to identify unmet needs among younger users in their kitchens.
PROCESS
Research for identifying opportunity vectors
For the design of the Enjoy collection for BRA Efficient, we maintained the signature colored silicone and designed all the products in line with this aesthetic. For Nordik, we created an entirely new design line, opting for a wood-like handle with a clean surface, establishing a fresh aesthetic identity.
RESULT
Over 10 spaces enabling the prioritization of more than 30 solutions
We identified more than 10 opportunity spaces and, using our proprietary creative methodology, conceptualized and prioritized over 30 solutions that address users' daily needs.
Industrial Design
Industrial Design
Experience
Retail
Industrial & Professional Equipment
Healthcare
Mobility
Consumer Products
Tech & IoT
Sustainability
0
square meters
0
FLOORS
0
EXPERIENCES
0
PURPOSE
METHODOLOGY

_01
No items found.
No items found.
CAPABILITIES
  • Creativity facilitation
  • Customer experience (CX)
  • User research
  • Validation and testing
  • Software development
  • Market research
ACHIEVEMENTS
  • Key Target Young audience: We delved into a segment where the brand had little information.
  • +10 Opportunities The research identified various opportunity areas.
  • +30 Solutions We conceptualized over 30 solutions.

‍

User research led to the presentation of new concepts.
CONTINUE EXPLORING
VIEW PROJECT
VIEW PROJECT

Viessmann

A family of water softeners that unobtrusively shines in any space

VIEW PROJECT
VIEW PROJECT

Barner Valley

The backpack for digital nomads that won a Red Dot

Awards
VIEW PROJECT
VIEW PROJECT

CitySens

A generation of unique, eco-friendly, and internationally recognized products

LET'S WORK TO _LET'S WORK TO _LET'S WORK TO _LET'S WORK TO _LET'S WORK TO _

We'd love to hear about your project

At Lucid_, we take on commissions that align with our innovative, creative, and human-centered philosophy. We thrive on challenges that demand imagination, technical expertise, and meaningful collaborations to help shape a better future.

CONTACT US_

BACK TO PROJECTS