Product design and development for Tropicfeel

CHALLENGE

Merging industrial design and fashion design to create the smartest way to travel

The Shell project presented a massive challenge: achieving what every backpack brand strives for but rarely accomplishes. On one hand, optimizing space in vastly different contexts, from travel to a day out of the office. On the other, enhancing user experience beyond what existing products offer.

PROCESS

Designing the interior of the backpack to enhance the user experience during travel

The daily progress of the project was built on continuous collaboration. Our team of industrial designers, fashion designers, and engineers worked in constant contact with Tropicfeel and its users. This approach was essential to ensure that the design proposal met all market and user requirements.

RESULT

A Kickstarter campaign that raised €2M for the Shell backpack

With a disruptive design, Shell enables users to carry everything they need for a day out while also packing enough clothes for a two-week trip-all while saving up to 20% of space. With these innovations, Shell's Kickstarter launch raised €2 million.

Industrial Design

ACHIEVEMENTS

€2M‍ Raised on Kickstarter.
+5,000 users Engaged throughout the design process.
20% space saving‍ Ideal for long-distance travel.
3 size options‍ Adjustable capacities of 22L, 30L, and 40L.
Forbes Featured in Forbes magazine.

We'd love to hear about your project

At Lucid_, we take on commissions that align with our innovative, creative, and human-centered philosophy. We thrive on challenges that demand imagination, technical expertise, and meaningful collaborations to help shape a better future.

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Tropicfeel Shell

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