Consumer Products

Tropicfeel Shell

A unique, distinctive, and versatile backpack that won a Red Dot Best of The Best
CHALLENGE

CHALLENGE
Merging industrial design and fashion design to create the smartest way to travel
The Shell project presented a massive challenge: achieving what every backpack brand strives for but rarely accomplishes. On one hand, optimizing space in vastly different contexts, from travel to a day out of the office. On the other, enhancing user experience beyond what existing products offer.
PROCESS
Designing the interior of the backpack to enhance the user experience during travel
The daily progress of the project was built on continuous collaboration. Our team of industrial designers, fashion designers, and engineers worked in constant contact with Tropicfeel and its users. This approach was essential to ensure that the design proposal met all market and user requirements.
RESULT
A Kickstarter campaign that raised €2M for the Shell backpack
With a disruptive design, Shell enables users to carry everything they need for a day out while also packing enough clothes for a two-week trip-all while saving up to 20% of space. With these innovations, Shell's Kickstarter launch raised €2 million.
Industrial Design
Industrial Design
Experience
Retail
Industrial & Professional Equipment
Healthcare
Mobility
Consumer Products
Tech & IoT
Sustainability
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METHODOLOGY

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CAPABILITIES
  • Conceptual design
  • Industrial design and engineering
  • Design for manufacturing
  • Prototyping
  • Manufacturing management
ACHIEVEMENTS
  • €2M‍ Raised on Kickstarter.
  • +5,000 users Engaged throughout the design process.
  • 20% space saving‍ Ideal for long-distance travel.
  • 3 size options‍ Adjustable capacities of 22L, 30L, and 40L.
  • Forbes Featured in Forbes magazine.
A product that has received prestigious design awards, including the highest industry recognition, making it the only Spanish brand to hold this distinction: The Red Dot Best of the Best.
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Person using Tragl translation device: AI-powered global communication solution with accessible and functional design.
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AI-powered simultaneous translation that removes barriers

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We'd love to hear about your project

At Lucid_, we take on commissions that align with our innovative, creative, and human-centered philosophy. We thrive on challenges that demand imagination, technical expertise, and meaningful collaborations to help shape a better future.

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