Sensocar

An adaptive and customisable interface for transport weighing systems

CHALLENGE

Devising a new user experience for the most advanced weighing electronics equipment

Create a new user experience and interaction design that is easy to handle for any user profile and sector, understandable and agile in data manipulation and that adapts to formats across the entire range of weighing equipment.

PROCESS

Usability research by user profile for a new digital experience

We mapped the usability hypotheses by user profiles and, from there, we developed the architecture and navigation flow, the experience and perception design and designed a new visual design of the interface.

RESULT

An adaptable, easy-to-use interface for state-of-the-art weighing software

A multi-format interface, adaptable to any environment and industry, that remains easy to use, manageable and intuitive. We also achieved a cutting-edge look and feel that reinforces Sensocar's technological positioning.

Digital

Experience

Retail

Industrial & Professional Equipment

square meters

FLOORS

EXPERIENCES

PURPOSE

METHODOLOGY

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CAPABILITIES

Digital Product Design (UX/UI)
User research
Research for the digital product
Digital product strategy
Customer Experience (CX)

ACHIEVEMENTS

User Friendly Intuitive design for all users.
Adaptive design ‍ Multi-format and multi-platform solution.
Brand Strategy Brand positioning, fundamentals and values.
Revamped interface ‍ Customizable and cutting-edge visual design.
Leading technology ‍ Reference in quality and precision in weighing.

We discovered a new brand positioning that established the company's core fundamentals and differentiated Sensocar from its competitors.

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