Industrial & Professional Equipment

Sensocar

An adaptive and customizable interface for transportation weighing systems
CHALLENGE

CHALLENGE
Designing a new user experience for the most advanced weighing electronics
Creating a new user experience and an easy-to-use interaction design for any user profile and industry-intuitive, agile in data handling, and adaptable to different weighing equipment formats.
PROCESS
Usability research by user profiles for a new digital experience
Insights were gathered through qualitative and quantitative user research, which allowed us to validate initial hypotheses from the qualitative phase and uncover new information.
RESULT
An adaptive and user-friendly interface for next-generation weighing software
A multi-format interface, adaptable to any environment and industry, remains user-friendly, manageable, and intuitive. We developed a cutting-edge look and feel that reinforces Sensocar's technological positioning.
Digital
Digital
Experience
Retail
Industrial & Professional Equipment
Healthcare
Mobility
Consumer Products
Tech & IoT
Sustainability
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METHODOLOGY

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CAPABILITIES
  • Conceptual design
  • Industrial design and engineering
  • Design for manufacturing
  • Product visual brand language (VBL)
  • Market research
ACHIEVEMENTS
  • User-friendly Intuitive design for various users.
  • Adaptive design‍ Multi-format and multi-platform solution.
  • Brand strategy‍ Positioning, foundations, and brand values.
  • Renewed interface‍ Customizable and cutting-edge visual design.
  • Leading technology‍ Reference in quality and precision weighing.
We discovered a new brand positioning that established the company's core foundations and differentiated Sensocar from its competitors.

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