Haier

We revealed new lifestyle trends in Chinese households

CHALLENGE

Detecting innovation opportunities through immersion in a culture undergoing change

Gaining a deep understanding of home culture in a specific country to develop an opportunity map based on users' habits, expectations, and challenges

PROCESS

Ethnography, insight analysis, and disruptive design proposals

This project involved multiple teams working in parallel-while the brand design was being developed, the conceptual design of the physical product was also taking shape. Throughout the engineering phase, we maintained the high acoustic quality standards certified by SoundHubDenmark.

RESULT

Proposal of 20 innovation opportunity areas and three disruptive concepts

We generated the valuable opportunity for the brand to explore 20 innovation areas, three of which were further developed into conceptual product proposals.

Strategy

Industrial Design

Strategy

Industrial Design

Experience

Retail

Industrial & Professional Equipment

square meters

FLOORS

EXPERIENCES

PURPOSE

METHODOLOGY

_01

_02

No items found.

CAPABILITIES

ACHIEVEMENTS

20 users Interviews and contextual observations.
3 cities in China Selected as the research field.
+50 hours Of recorded video and audio.
20 opportunity areas Identified during the research.
3 disruptive concepts Supported by the study's storytelling.

CONTINUE EXPLORING

VIEW PROJECT

CitySens

A generation of unique, eco-friendly, and internationally recognized products

VIEW PROJECT

Orange

The router you would never hide

VIEW PROJECT

Lamp

We designed a lighting fixture renewal service

Awards

LET'S WORK TO _LET'S WORK TO _LET'S WORK TO _LET'S WORK TO _LET'S WORK TO _

We'd love to hear about your project

At Lucid_, we take on commissions that align with our innovative, creative, and human-centered philosophy. We thrive on challenges that demand imagination, technical expertise, and meaningful collaborations to help shape a better future.

CONTACT US_

BACK TO PROJECTS