Ecoembes

We designed the new recycling experience in Spain

CHALLENGE

Validating and testing the company's technological solutions

Ecoembes, Spain's leading recycling company, partnered with Lúcid to conduct user validation and testing for various technologies and solutions developed by engineering teams

PROCESS

Evaluating and validating usability to create an optimal user experience

RESULT

A journey map designed to encourage recycling habits at home

We designed a journey map that allows Ecoembes' development team to create an easy and intuitive user interaction while achieving its goal of promoting recycling in Spanish households.

Strategy

Experience

Retail

Industrial & Professional Equipment

square meters

FLOORS

EXPERIENCES

PURPOSE

METHODOLOGY

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CAPABILITIES

Industrial design and engineering
Conceptual design
Design for manufacturing
Market research
User research
Sustainability and circularity

ACHIEVEMENTS

Validation and testing Conducted on 4 technologies.
Ethnographic research Users aged 18 to 60+ across Spain.
+30 end users In-depth interviews covering a wide user range.
5 focus groups Creative facilitation to generate insights.
Happy path Creation of a user storyboard for the happy path.

CONTINUE EXPLORING

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Zuvo

Insights to revolutionize the locking systems market in China

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Lamp

We designed a lighting fixture renewal service

Awards

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ISDIN

Designing the experience for the brand's first concept store

Awards

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We'd love to hear about your project

At Lucid_, we take on commissions that align with our innovative, creative, and human-centered philosophy. We thrive on challenges that demand imagination, technical expertise, and meaningful collaborations to help shape a better future.

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