A sensory brand experience for ISDIN

ISDIN decided to open its first concept store in the world in Barcelona, an 800 m² space on Passeig de Gracia. This new space represents the company's leap to B2C and aims to create a lively, memorable, and sustainable retail experience, 100% connected with its target audience and able to speak with its own voice. To achieve this, Lúcid assembled a customer-centric design and innovation team to research and extract consumer insights and conceptualize a new experiential universe that reflects the essence of the brand, the business strategy, and the aspirations of ISDIN Lovers.

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Deep dive and trends

To conceptualize and shape the brand's first concept store, we undertook a qualitative research stage that allowed us to delve into the deepest and most intangible aspects of ISDIN lovers. Thus, we discovered their aspirations, taboos, unresolved needs, motivations, trends and consumption patterns. This information was key to identify the project's design levers and begin to propose an experience 100% aligned with the company's target.

Strategic workshop

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Ideation of the experience

Thanks to our deep knowledge of the target audience and the challenges we tackled with the ISDIN team, we designed concepts that give meaning to the space and created experiences and events that allow the brand to truly connect with ISDIN Lovers.

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Design of the space and all its elements

Once it was clear what had to happen in this experience, the La Granja team came into play and with their sensitivity and creativity they were in charge of giving physical form to a space that had high demands. Lúcid designed and developed all the digital contents of this experience, along with all the interaction elements of the space.

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We'd love to hear about your project

At Lucid_, we take on commissions that align with our innovative, creative, and human-centered philosophy. We thrive on challenges that demand imagination, technical expertise, and meaningful collaborations to help shape a better future.

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ISDIN

An experiential, phygital brand space where meaningful technology lets you live, touch, and breathe the brand.

We interpret the intangible aspects of the brand and its consumers to express them in an evolving retail experience.

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