Vigar

Becoming an Amazon Best Seller through unique Visual Brand Language design
01

Challenge

Create a new positioning through the design of new products

In our 10-year-long design partnership with Vigar, we’ve created a family of unique products that helped the brand reach new milestones.

02

Process

End to end design: we take care of strategy, research, design and manufacturing management.

We have designed, developed and brought to life more than 20 products for the brand, all under the new signature Visual Brand Language we defined for the company.

03

Results

A new strategic positioning that focuses on sustainability

We strived to maximize the sustainability and lifespan of these products, using recycled materials and focusing on robust, durable designs.

No items found.

A design that changed everything

Our first commission for Vigar was to design a home stool that was beautiful, functional and robust, and we delivered a solution that has increased the company’s international presence.

Since then, Lúcid has helped to define a new Visual Brand Language for the brand and created more than 20 products under it. From defining briefings, conducting market research and producing conceptual designs to engineering development and industrial management in China, we have accompanied Vigar in every step of the process.

The result is a unique family of products with a distinctive design language, focused on clean visuals and sustainability: beautiful, functional and robust. 

We have designed, developed and brought to life more than 20 products for the brand, all under the new signature Visual Brand Language we defined for the company.

From defining briefings, to market and trend research to identify new opportunities, developing user studies and research, conceptual design and also industrial accompaniment in close contact with the manufacturing team in China. The result of this collaboration is the design of a family of products that gives the brand a new design language.

We strived to maximize the sustainability and lifespan of these products, using recycled materials and focusing on robust, durable designs.

CAPABILITIES

Conceptual design
Industrial design and engineering
Design for manufacture
Market research
Product Management
Visual Product Language (VBL)
Sustainability and circularity

Amazon Best Seller

Record sales on the world's largest marketplace

+20 designed concepts

That they have a unique VBL in their sector

Sustainability

Recycled plastic and robust design for maximum durability

Design awards

Two Red Dot Awards and one German Design Award

International presence

Access to new markets through folding stool design

We designed an iconic product that made the company take off and achieved a new strategic positioning without giving up the most important thing: sustainability.

Share your challenges with us and let's transform the world through design, together.

The time to change the world is now.

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