Mycook Next is the second version of consumer electronics brand Taurus's most iconic product: a kitchen robot that serves as one of the most strategic growth levers of the company, from which they build community and brand experience. The product had to stand out for its design and usability, in addition to integrating seamlessly into any corner of the kitchen.
The design process started with a clear briefing: apart from achieving a unique visual language, the solution had to make the jug, the power and the display bigger, and fit everything into a more compact and intelligent device. Lúcid was in charge of the internal components' layout and the conceptual design and worked with Taurus in the prototyping and validation processes.
Mycook Next is the result of a work beyond design, generating experience, usability and connectivity. In addition to multiple cooking functionalities, it offers the possibility of connecting the equipment to your cell phone to send recipes, make the shopping list, among other advantages.
The food processor that competes with the big players on the market
Taurus relied on Lúcid for the redesign of one of the company's record-selling products. A connected product that responds to market and consumer demands, and delivers an enhanced cooking experience, inspiring and promoting a healthier lifestyle. The conceptual design was completed with prototyping and a subsequent validation process. In addition, the project became a reality through a relocation-based manufacturing process.
Mycook brings together the best of the physical and digital worlds to connect with users
IoT product that enhances the everyday cooking experience at home
We create a visual language that integrates into any corner of the kitchen.
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