Designing the BRA Efficient Enjoy collection and a new family of products


Two projects, two different challenges

BRA proposed two very different projects. For the Enjoy collection, they asked us to design a line of thermos that fits seamlessly with their brand language. On the other hand, however, the Nordik line was created to break with that aesthetic and adopt Scandinavian design lines.  



Design of the Enjoy family and creation of the Nordik line.

In the case of the Enjoy collection products, we took the brand’s signature coloured silicone to unify the new flasks with the existing products. With the Nordik line, we exchanged that for wood and clean surfaces to evoke a new brand language.



Two products for different portfolio strategies

The Enjoy collection added 7 new thermos flasks (4 for liquids and 3 for solids) with their own accessories. The Nordik handle design, on the other hand, led to the creation of a new collection of products that helped diversify the company’s catalogue.  

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Enjoy is BRA Efficient's collection of reusable thermos that allow the user to eat and drink on the go.

This product family brings together aesthetics, functionality and sustainability in equal measure. The liquid flasks available in 1 l, 700 ml and 500 ml feature a 360° self-closing system, the characteristic silicone belt for easy grip, an 18/10 stainless steel double wall that keeps drinks hot or cold for hours and a non-slip silicone base.  

The food thermos flasks, available in 1 l, 800 ml and 500 ml capacities, feature a folding silicone handle and a depressurisation system that make them functional for everyday carrying. Just like the liquid collection, the solid collection also incorporates the characteristic silicone belt that facilitates grip, the double 18/10 stainless steel wall that keeps food cold or hot for hours and the non-slip silicone base.


Conceptual design
Industrial design and engineering
Design for manufacture
Market research
User research

2 projects, one brand

Two differentiated projects for a top-selling brand

New design language

With Nordik we achieve a new design language to reach new audiences.

Design that becomes a brand

The Enjoy collection materialised in a new product line that created a brand within the company's portfolio.

The BRA Efficient Enjoy collection consists of 4 thermos flasks for liquids and 3 for solids.

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