circular innovation

Circular innovation to face global sustainability challenges
From a lineal production system to a circular business model, through design

We know we have a problem. As designers, we have the solution.

80% of a product's impact is determined in the design phase. To act, we have designed a cross-cutting and 100% activatable creative methodology that meets the needs of your organization. We merge Circular Business, Lean Circularity and Circular Design tools to transform businesses for the new economy.

I want to know more

Circularity strategic plan

Designing sustainable futures

Circular experience design

Materials consulting

Circular product design

Quantification of environmental impact

Circular supply chain

Branding & circular marketing

Retail - Services - Finance - Insurance - Mobility -

Retail - Services - Finance - Insurance - Mobility -

Retail - Services - Finance - Insurance - Mobility -

Home Appliances - IoT devices - Consumer - Wearable -

Home Appliances - IoT devices - Consumer - Wearable -

Home Appliances - IoT devices - Consumer - Wearable -

Healthcare - Petcare - Household and gardening - Medtech -

Healthcare - Petcare - Household and gardening - Medtech -

Healthcare - Petcare - Household and gardening - Medtech -

Ecoembes

Ecoembes

Designing the new recycling experience in Spain

Zuvo

Zuvo

Insights to revolutionise the locking systems market in China

BRA Strategy

BRA Strategy

Cooking for the new generations

BSH

BSH

A new technology for a new food paradigm

DKV

DKV

Discovering the health habits of people with disabilities

Haier

Haier

Revealing new lifestyles of households in China

Tropicfeel Shell

Tropicfeel Shell

A unique, distinctive and versatile backpack that won a Red Dot Best of The Best award.

Acorn.

Acorn.

Adding value to age-old tools and creating a solid VBL

Shopping Basket

Shopping Basket

We revolutionise the shopping experience with branding and product design.

i2CAT

i2CAT

A memorable 5G technology concept for MWC 2019

BeeSafe

BeeSafe

The app that offers security to citizens in a simple and effective way.

Telefónica

Telefónica

Telefónica's watch for dependent elderly people

Sloowy
Designing the global experience of Spain’s first beach sharing app
Phygital Design - Hardware and Electronics - Design for Manufacturing
Lamp
Designing a lighting upgrade service.
Ecoembes
Designing the new recycling experience in Spain
User-Centered Research - User-Centered Research - Sustainability
Vigar
Becoming an Amazon Best Seller through unique Visual Brand Language design
Industrial design - Design for manufacturing - Home goods
Espora
A design for spreading green spaces in cities
Industrial design - Circular design - Manufacturing management - Branding - Landscaping and urban planning
CitySens
A generation of unique, eco-friendly and internationally recognised products.
Industrial design - Manufacturing management - Sustainability - Household goods and decoration
It's Logic
Excellent usability in the first flat bottle on the market
Industrial design - Circular design - Manufacturing management - Branding - Lifestyle
Tropicfeel Shell
A unique, distinctive and versatile backpack that won a Red Dot Best of The Best award.
Textile Design - User-Centered Research - Manufacturing Management - Lifestyle
See all cases
+30
Unique people
+40
Awards
international
+750
Projects
launched
reddot awardiF Design AwardGerman Design AwardDelta AwardsEuropean Product Design AwardInternational Design Awards

Share your challenges with us and let's transform the world through design, together.

The time to change the world is now.

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Companies and brands
we work with

HaierBellotaBSHFluidrataurusAccionaasicsDANONEMWFDKVTropicfeelTelefónicaBANANA MELONLAMPCIRCONTROLFONTONIwerfenMWForangeAtam

Visit us at

Find an office near you
Barcelona
C. d'Àlaba 111, 08018
Barcelona, Spain
sonia@lucid.pro / +34 681 15 66 74
Madrid
C. de Antonio Maura 16, 28014
Madrid, Spain
sonia@lucid.pro
Milan
Via Varese, 12
Milano, Italy
marc@lucid.pro
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