It's Logic

Excellent usability in the first flat bottle on the market


Creating a generation of attractive, functional and honest products for a more sustainable life

Develop the new brand, design the first product and launch a crowdfunding campaign to raise funds to cover the costs of manufacturing the product.



Design based on excellent usability, the differentiation of this iconic bottle

We researched and analysed users to achieve excellent usability to differentiate the bottle. In addition, we immersed ourselves in a process of researching materials and production processes to manufacture the product, reducing the carbon footprint and basing it on circular design.



Market launch of a company with a soul and its flagship product

The end result of this whole process is a product that is completely different to what the market has seen so far. The launch of the product took place through the crowdfunding platform Indiegogo, through which the product was validated and exceeded the target set by more than 900%.

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Industrial design and engineering
Design for manufacture
Conceptual design
Sustainability and circularity
Usability and ergonomics

+900% increase in revenue

Exceeds expectations on Indiegogo by far.

Exclusive design

A unique flat aluminium bottle on the market


Take away bottle without any plastic parts

Vegan cover

Vegan leather bottle sleeves design

Circular economy

Incorporation of sustainable economy criteria

We accelerate the start-up so that in less than a year it is on the market with a successful product.

Share your challenges with us and let's transform the world through design, together.

The time to change the world is now.

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