Detect opportunities for innovation by immersing yourself in a changing culture.
Acquire a deep understanding of the domestic culture in a specific country to develop a map of opportunities based on the habits, expectations and challenges of users
PROCESS
Ethnography, insight analysis and disruptive design proposals
For the development of this project, we used the User Centered Design approach in 3 main phases: understanding and immersion, opportunity detection and conceptual design.
RESULT
Proposed 20 innovation opportunity areas and 3 disruptive concepts
We generated the valuable opportunity for the brand to explore 20 areas of innovation, three of which were further developed into conceptual product proposals.
