Design of an agile validation methodology to analyse the results and identify behavioural patterns, profile segmentation, areas for improvement, define the happy & unhappy path of use and a 3-phase launch roadmap.
We conducted the interviews during 2 weeks in 4 European cities, with 15 users in each city. During the following 2 weeks, we analysed the data and established attitudinal profiles showing different sensitivities to the product and the value proposition.
Project deliverables include Do's and Don'ts of functionalities and flow of use of a new technology product with end-user; psychographic segmentation of the target audience; recommendations and use of the final solution; mobile application testing and a product launch roadmap.
To users identified as potential users
Interviews in UK, Germany, France and Spain
Video and audio recording
With 4 researchers at the same time
Project completed in record time
The technique used makes it possible for BSH to create a scaled launch plan to attack the most predisposed and considered "innovative" users in the early stages, thus shortening the time to market and reducing the risks of the technological "chasm".
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