A new technology for a new food paradigm


Understanding the consumer's need and perception of a new technology

Design of an agile validation methodology to analyse the results and identify behavioural patterns, profile segmentation, areas for improvement, define the happy & unhappy path of use and a 3-phase launch roadmap.



Identifying attitudinal profiles for assessing the suitability of a new product

We conducted the interviews during 2 weeks in 4 European cities, with 15 users in each city. During the following 2 weeks, we analysed the data and established attitudinal profiles showing different sensitivities to the product and the value proposition.



A clear path to bring a new technology to market

Project deliverables include Do's and Don'ts of functionalities and flow of use of a new technology product with end-user; psychographic segmentation of the target audience; recommendations and use of the final solution; mobile application testing and a product launch roadmap.

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Product strategy
User research
Validation and testing
Stimulating creativity
Customer Experience (CX)

60 interviews

To users identified as potential users

4 European countries

Interviews in UK, Germany, France and Spain

+70 hours

Video and audio recording

Simultaneous research

With 4 researchers at the same time

4 weeks

Project completed in record time

The technique used makes it possible for BSH to create a scaled launch plan to attack the most predisposed and considered "innovative" users in the early stages, thus shortening the time to market and reducing the risks of the technological "chasm".

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