Insights to revolutionise the locking systems market in China


Identify the current and future needs of the new Chinese society.

ZUVO is China's leading manufacturer of enclosure systems. Its aim was to revolutionise the market for aluminium windows and doors, and to this end it set Lúcid the challenge of identifying the current and future needs of the new Chinese society.



Ethnographic research throughout the country

Deployment of ethnographic research across the country, visiting households in the 4 main Chinese cities. We conducted more than 50 interviews with the aim of identifying needs and opportunities in end-user households.



5 archetypes that will determine a strategic design project

We identified 5 user archetypes for which dozens of ideas were generated and ranked according to their priorities. During the conceptualisation process, a solution is developed that involves a new modular system following our strategic design methodology.

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Data analytics
Stimulating creativity
Customer Experience (CX)
User research
Validation and testing
Market research
New concepts emerging from research to inspire branding

50+ interviews

Qualitative user research interviews

4 cities

The research is taking place in the main cities of the country.

5 archetypes

That determine and mark the conceptual design phase

Share your challenges with us and let's transform the world through design, together.

The time to change the world is now.

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