Ecoembes

Designing the new recycling experience in Spain
01

Challenge

Validate and test the company's technological solutions.

Ecoembes, the main recycling company in Spain, relied on Lúcid to participate in the validation and user testing process of the different technologies and solutions developed by the engineering teams.

02

Process

We assess and validate usability and design an optimal experience.

Evaluation of 4 technological solutions and validation of their usability from the point of view of end users while designing an optimal experience based on usability, accessibility and ergonomics criteria.

03

Results

Journey map that makes it easier to encourage recycling at home

Design of a journey map that allows the Ecoembes development team to create a user-friendly and intuitive interaction while achieving its goal of encouraging recycling in Spanish households.

No items found.
No items found.

CAPABILITIES

User research
Market research
Validation and testing
Product strategy
Customer Experience (CX)

Validation and testing

of 4 technologies

Ethnographic research

Users aged 18 to 60+ from all over Spain

+ 30 end-users

in-depth interviews with a wide range of users

5 focus groups

Dynamisation of creativity to generate insights

Happy path

Happy user path storyboard creation  

Share your challenges with us and let's transform the world through design, together.

The time to change the world is now.

On behalf of LUCID PRODUCT DESIGN AGENCY, S. L., owner of the web domain www.lucid.pro and in accordance with the provisions of the General Data Protection Regulation (EU 1679/2016) we inform you that process the data you provide in this form in order to be able to make your request for information effective. The data provided will be retained while your request is being processed and a response is provided to you. You have the right to obtain confirmation as to whether we at LUCID PRODUCT DESIGN AGENCY, S. L. are processing your personal data and therefore you have the right to access your personal data, rectify any inaccuracies or request its deletion when it is no longer necessary.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Other cases that may interest you

Visit us at

Find an office near you
Subscribe to the newsletter for our approach to current trends.
Done! You are already on the list
Oops! Something went wrong while submitting the form.
<    >