Ecoembes, the main recycling company in Spain, relied on Lúcid to participate in the validation and user testing process of the different technologies and solutions developed by the engineering teams.
Evaluation of 4 technological solutions and validation of their usability from the point of view of end users while designing an optimal experience based on usability, accessibility and ergonomics criteria.
Design of a journey map that allows the Ecoembes development team to create a user-friendly and intuitive interaction while achieving its goal of encouraging recycling in Spanish households.
of 4 technologies
Users aged 18 to 60+ from all over Spain
in-depth interviews with a wide range of users
Dynamisation of creativity to generate insights
Happy user path storyboard creation
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