Designing the new recycling experience in Spain


Validate and test the company's technological solutions.

Ecoembes, the main recycling company in Spain, relied on Lúcid to participate in the validation and user testing process of the different technologies and solutions developed by the engineering teams.



We assess and validate usability and design an optimal experience.

Evaluation of 4 technological solutions and validation of their usability from the point of view of end users while designing an optimal experience based on usability, accessibility and ergonomics criteria.



Journey map that makes it easier to encourage recycling at home

Design of a journey map that allows the Ecoembes development team to create a user-friendly and intuitive interaction while achieving its goal of encouraging recycling in Spanish households.

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User research
Market research
Validation and testing
Product strategy
Customer Experience (CX)

Validation and testing

of 4 technologies

Ethnographic research

Users aged 18 to 60+ from all over Spain

+ 30 end-users

in-depth interviews with a wide range of users

5 focus groups

Dynamisation of creativity to generate insights

Happy path

Happy user path storyboard creation  

Share your challenges with us and let's transform the world through design, together.

The time to change the world is now.

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