Shopping Basket

We revolutionise the shopping experience with branding and product design.
01

Challenge

Find the company's true purpose to help it build a solid strategy.

Define the new positioning of the company, which will be the basis on which its portfolio will be structured in the future, giving meaning to the company and aligning it with consumer aspirations and trends in the retail sector.

02

Process

Identifying technical criteria and differentiation opportunities to improve the shopping experience

We started the project by immersing ourselves in Shopping Basket to understand its essence and the characteristics of its market and thus focus on a rebranding process in which the company's strategic drivers are worked on.

03

Results

A new product range and a strong refocus for a resolute brand

We established a new brand identity that is consistently reflected in the new range of SB products designed by Lúcid, positioning the company as a company that applies active listening and puts the consumer at the centre of its decisions.

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CAPABILITIES

Conceptual design
Industrial design and engineering
Design for manufacture
Visual Product Language (VBL)
Market research
A rebranding process culminating in a new corporate claim that defines the company's new positioning.

Consistent branding

By establishing a VBL

360º Collaboration

Union of branding, industrial design and engineering

4 new products

They guide the new generation of baskets and trolleys.

Product niche

Identified to structure the new portfolio

Hypersensitive products

Regarding the shopping experience

The new products maintain brand consistency through VBL, are industrially optimal and hypersensitive to the consumer shopping experience.

Share your challenges with us and let's transform the world through design, together.

The time to change the world is now.

On behalf of LUCID PRODUCT DESIGN AGENCY, S. L., owner of the web domain www.lucid.pro and in accordance with the provisions of the General Data Protection Regulation (EU 1679/2016) we inform you that process the data you provide in this form in order to be able to make your request for information effective. The data provided will be retained while your request is being processed and a response is provided to you. You have the right to obtain confirmation as to whether we at LUCID PRODUCT DESIGN AGENCY, S. L. are processing your personal data and therefore you have the right to access your personal data, rectify any inaccuracies or request its deletion when it is no longer necessary.
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Shanghai
307, No.68 Changping Rd.
JingAn District, Shanghai, China
marc@lucid.pro
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