Define the new positioning of the company, which will be the basis on which its portfolio will be structured in the future, giving meaning to the company and aligning it with consumer aspirations and trends in the retail sector.
We started the project by immersing ourselves in Shopping Basket to understand its essence and the characteristics of its market and thus focus on a rebranding process in which the company's strategic drivers are worked on.
We established a new brand identity that is consistently reflected in the new range of SB products designed by Lúcid, positioning the company as a company that applies active listening and puts the consumer at the centre of its decisions.
By establishing a VBL
Union of branding, industrial design and engineering
They guide the new generation of baskets and trolleys.
Identified to structure the new portfolio
Regarding the shopping experience
The new products maintain brand consistency through VBL, are industrially optimal and hypersensitive to the consumer shopping experience.
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