Shopping Basket

We revolutionise the shopping experience with branding and product design.

CHALLENGE

Discover the true purpose of the company to help build a solid strategy.

Define the new positioning of the company, which will be the basis on which its portfolio will be structured in the future, giving meaning to the company and aligning it with consumer aspirations and trends in the retail sector.

PROCESS

Identifying technical criteria and differentiation opportunities to improve the shopping experience

We started the project by immersing ourselves in Shopping Basket to understand its essence and the characteristics of its market and thus focus on a rebranding process in which the company's strategic drivers are worked on.

RESULT

A new product range and a strong repositioning for a forward-looking brand

We established a new brand identity, which is consistently reflected in SB's new product range, designed by Lúcid. This positions the company as a company that actively listens to consumers and puts them at the center of its decisions.

Industrial Design

Experience

Retail

Industrial & Professional Equipment

METHODOLOGY

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CAPABILITIES

Conceptual design
Industrial design and engineering
Design for manufacture
Visual Product Language (VBL)
Market research

ACHIEVEMENTS

Consistent branding ‍ Established through a Visual Branding Language (VBL).
360º Collaboration ‍ Integration of branding, industrial design and engineering.
4 new products ‍ Guide the new generation of baskets and carts.
Product niche ‍ Identified to structure the new portfolio.
Hypersensitive products ‍ Designed with an enhanced shopping experience in mind.

The new products maintain brand consistency thanks to VBL, are industrially optimal and hypersensitive to the consumer's shopping experience.