i2CAT

A memorable 5G technology concept for MWC 2019
01

Challenge

Devising and testing the user experience of a new browser

The aim of the project is to present a proof of concept based on 5G technology at the Mobile World Congress in Barcelona in 2019.

02

Process

From the choice of functionalities to the demonstration of the 3D prototype

We design the possible functionalities, prioritising them according to the user and characterising the components and technical requirements to finally define the user journey.  

03

Results

A simple and secure device to guide urban bicycle users using 5G

We managed to design a simple device adapted to the needs of urban users of shared and private bicycles, improving their safety and complying with the MVP.

No items found.
No items found.

i2CAT needs a memorable concept to be presented to leading companies in the mobility industry

At Lúcid, we were in charge of designing a complete user experience and extending the capabilities offered by the technology to the maximum. To do this, we defined the new functionalities of the device and conceptualised a product proposal that includes both on-screen interaction and the design of the bicycle device, which includes a 5G triangulation navigator.

The i2CAT team shares with us the features, functions and capabilities of the technology they have developed.  

From there, we create a battery of possible functionalities that the technology can solve for different users. We cross-reference the needs with the different functionalities and prioritise those of greatest relevance and value for the user. At the same time, we characterise the components and technical requirements of the physical device for pedestrians, bicycles or motorbikes.

In parallel, we define the user journey, which achieves a better fit on three axes of preferences: viability, feasibility and desirability. Once the functionalities and the main "jobs" to be solved by the product have been defined, we design the browsing and information user experience.

CAPABILITIES

Digital Product Design (UX/UI)
User research
Research for the digital product
Customer Experience (CX)
Validation and testing
Improving user security without forgetting the MVP

5G device

Integration of state-of-the-art technology

Product Journey

For a complete user experience

Design of the MVP

Viable, Feasible and Desirable Product

Mobile World Congress

Presentation at Barcelona 2019

Safety of navigation

For urban bicycle users

For the product demonstration at Mobile World Congress 2019, in front of leading mobility companies and international media, we created a 3D prototype and an infographic presentation showing the interaction and operation of the 5G-based technology.

Share your challenges with us and let's transform the world through design, together.

The time to change the world is now.

On behalf of LUCID PRODUCT DESIGN AGENCY, S. L., owner of the web domain www.lucid.pro and in accordance with the provisions of the General Data Protection Regulation (EU 1679/2016) we inform you that process the data you provide in this form in order to be able to make your request for information effective. The data provided will be retained while your request is being processed and a response is provided to you. You have the right to obtain confirmation as to whether we at LUCID PRODUCT DESIGN AGENCY, S. L. are processing your personal data and therefore you have the right to access your personal data, rectify any inaccuracies or request its deletion when it is no longer necessary.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Other cases that may interest you

Visit us at

Find an office near you
Shanghai
307, No.68 Changping Rd.
JingAn District, Shanghai, China
marc@lucid.pro
Talking on Wechat
Subscribe to the newsletter for our approach to current trends.
Done! You are already on the list
Oops! Something went wrong while submitting the form.
<    >