Barner Valley

The digital nomads' backpack that won a Red Dot award
01

Challenge

Combining design and multiple functionalities without renouncing to an identity aesthetics

The backpack designed for Barner Brand had to fulfil the purpose of its two founders: to incorporate as many functionalities as a digital nomad needs in a day.

02

Process

Teamwork with Barner for a personal, functional and differentiating design.

The key to this project was the joint work between Barner and Lúcid's design teams to reconcile functionality needs without sacrificing a personal design.

03

Results

Design awards recognising a unique backpack for a demanding target group

The result of this work is this "do-it-all backpack", which has won a Red Dot award and has been selected for the ADI-FAD Delta Awards.  

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The backpack designed to store all your daily tech devices thanks to a smart design and functional cube system.

The backpack is divided into three different compartments. The front part, with different interior pockets, is designed to store accessories in a very organised way. The back part allows a complete opening, facilitating the exit of electronic devices, especially in security controls and also incorporates a removable computer case that comes with elastic bands to store different electronic products. And finally, the waterproof compartment, which covers the bin chosen from the 3 available options: the food bin, the camera and electronics storage bin and the travel bin for storing clothes. The backpack also offers infinite loading possibilities.

CAPABILITIES

Product Management
Design for manufacture
Conceptual design
Industrial design and engineering

Prize backpack

Red Dot Design Award 2022 and Delta Selection 2022

Valley Cubes System

Foodie, camera and travel cube system to enhance the lives of digital users

134.623€

Raised on Kickstarter

This design is designed to respond to the multiple needs that a digital nomad may have on a daily basis. In addition, the product adds a wink to its regular public, who identify the brand with its glasses, by incorporating a space to store them in the backpack.

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On behalf of LUCID PRODUCT DESIGN AGENCY, S. L., owner of the web domain www.lucid.pro and in accordance with the provisions of the General Data Protection Regulation (EU 1679/2016) we inform you that process the data you provide in this form in order to be able to make your request for information effective. The data provided will be retained while your request is being processed and a response is provided to you. You have the right to obtain confirmation as to whether we at LUCID PRODUCT DESIGN AGENCY, S. L. are processing your personal data and therefore you have the right to access your personal data, rectify any inaccuracies or request its deletion when it is no longer necessary.
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