Adding value to age-old tools and creating a solid VBL


Building a global people-centred design strategy

We analyse the market in order to identify the main areas of opportunity for innovation and competitive improvement



Ideation and co-creation to generate new opportunities in professional work processes

We focus our research activities on gathering as much market knowledge as possible and we analyse the different business units, gathering the needs of the local markets.



A memorable brand experience in different markets through strong VBL

We have developed a new strategy for its portfolio thanks to our understanding of the markets and in-depth knowledge of the user's needs.

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Product strategy
Industrial design and engineering
User research
Market research
Conceptual design
Stimulating creativity
We identify the keys to competitive improvement

300 users

Interviews and observations in context

30 co-creation workshops

In Europe, Central and South America

+200 hours

Video and audio recording

10 new products

Radical innovation involving +1,000 references

+40% enlargement

Increase in contribution margin of product family

Ethnographic study with more than 50 interviews on 3 continents

Share your challenges with us and let's transform the world through design, together.

The time to change the world is now.

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